Introduction to social media marketing
Social media marketing for business involves using websites such as
Twitter, Facebook, and Foursquare, to grow your business online.
Business owners can choose to connect with friends, peers, and
potential customers while increasing their social media interaction.
If you canaccess the Internet, chances are you have already been
exposed to the concept. Social Media Marketing, or SMM, as it is
sometimes called, is the latest attempt by Internet businesses and
marketers to reach targetedaudiences.
Social media marketing is a great way to connect with your customers
whether it is online or offline. Many choose to hold contests to
attract their target customers while others use it to find joint
venture partners to combine marketing efforts. SMM programscan focus
their attention on different promotional aspects of business. This is
accomplished through one or more techniques, such as direct
advertising, public relations, personal promotions, and other
advertising techniques that all have basically one thing incommon.
Using social media marketing to promote services and products on
social media websites, in hopes of connecting with their target
customers.
Another aspect of SMM is social media advertising which allows a
business owner to explore their marketing efforts via social
mediawebsites using tools such asFacebook Ads. It can be used locally
and globally to reach target customers. For example, a business owner
can use Facebook fan pages locally and could receive high return on
their investment when they showtheirads toward their target audience.
When businesses start creating fan pages and adding content on social
media sites, targeted customers tend to interact favorably with
websites that have become familiar to them. Your business can be
easily recognized by your targeted customer when your branding message
reaches them and drawsthem in. Using your Facebook fan page is away
to reach your target customer and it can help you brand your business
online. Using blog posts and messages onTwitter to post information
aboutyour business' products or services is a great way to reach your
target customer too.
All of these techniques are examples of the technological version of
word of mouth, and is proving to be very effective. Using social media
websites can help instill a sense of loyalty with your target
customers. Another area that SMM has reached is cellphones with mobile
marketing. As popular websites continue to expand, targeted customers
are visiting websites using their cell phones and other mobile
devices. This opens up a whole new market of Internet users worldwide.
How social media is working
When a user of a social media website discovers your story andlikes
it, they have the option to shareit with their friends. This can
cause the story to 'go viral' and be shared with even more people.
This can deliver hundreds of thousands of visitors, launch a website
or new product and bringsignificant [inbound links]. Those inbound
links will directly bring your site visits and indirectly helpyour SEO
.
When using social media marketingthe quality of your content is
crucial, the better it is the more likely it will be passed around.
We’ll be talking about how to create such ‘sticky’ content in a future
article
Smart SEOs love social media.
Your social media marketing can support your search engine
optimization (SEO) by including target keywords in headlines. Then
when your story goes viral and other sites use your headlineto link
back to your site
Keyword research can also be a great way to find ideas for stories
that people want to read.One of the points of keyword research isthat
it shows you what people are searching for. Many is the social media
marketerwho goes to Wordtracker’s Keyword Question Tool to look
forinspiration.
Smart social media marketers love keyword research.
Social media is Bigger than TV, radio, newspapers, magazines andbooks
18-34 year olds now spend 4.3 times more time on social media than
with TV, radio, newspapers, magazines and books combined. This is
happening because social media allows users to talk to each other
(which they prefer tobeing talkedto) and choose for themselves what
they see and read. Social media isa many-to-many conversation and not
a one-to-many communication.
This conversational aspect of social media is crucial to understanding
social media marketing because you can’t fakea conversation andyou
can’t automate it.
We’ll now have a quick look at four gorillas of the social media
jungle – Facebook , Twitter , linkidin, orkut and digg
Facebook is the biggest social sitewith over 250 million users.
Facebook is the biggest social sitewith over 250 million users. It
took Google ten years to reach 50 million users – something Facebook
achieved in just 19 months.
Facebook is the world’s online scrapbook and meeting place in one.
Friends, customers, stars, fans, and anyone who crashes the party use
Facebook to stay in touch, swap photos, pay homage and talk to each
other.
Facebook is viral by default. For example, if I post and comment ona
photo, my ‘friends’ will all see itontheir Facebook pages. Then if
any of them comment on my photo, then their comment, my photo and my
comment will all be seen by their friends. With one post, I can start
a conversation with my friends and all my friends’ friends. That’s
powerful.
If you have a large network on Facebook and talk about something
interesting enough or present a Facebook application (like a game or a
quiz) that userslike, then it can spread across the internet.
Twitter might be the ultimate networking site
Twitter is a microblogging site on which each post is no more than 140
characters long. Friends, colleagues, admirers and the interested all
‘follow’ each other and can read each others’ posts.
The result is a collection of thousands of different conversations and
mini monologues. This can seem like a mad mess but that chaos islike
the hum of chatter at a lively party - narrow your focus and you find
that people are amusing each other, helping each other, sharingideas,
making connectionsand doing business
Saturday, 25 February 2012
Use & aduvantage of SEO
The Business Benefits of SEO
There’s no secret, it’s obvious and it has been for so many years.
Online marketing and Search Engine Optimisation is big businessand it
can only get bigger and bigger. So if your company’s website is
lagging downthe rankings or nowhere to be seen in Google, isn’t it
about time you got your slice of the pie?
The business benefits of running asuccessful SEO campaign are therefor
all to see. Just ask yourself how much you spend online, where you,
your family and friends find and research services, companies and
products.Your searching habits are more than likely the same as
everyone else’s.
If you’re not high up the rankingsfor keywords associated with your
business then it’ll be one of your competitors that win the business.
Unfortunately simply having a website hasn’t and won’t be enough to
guarantee online success. There are millions of websites that look
great but don’t bring any return.They just sit pretty and in some
cases clutter up the Internet.
SEO is a long-term strategy that your business needs to invest in. It
can be a cost effective and measurable strategy, and the good news is
that it works for small to mediumsized companies just as well for the
big boys.
One strand of SEO in particular is concerned with best practice
webdevelopment. It shouldn’t be an afterthought, you should make sure
that you get the site’s structurecorrect at the planningstage
otherwise some drastic measures such as a complete redesign might be
required.
So what are the business benefits?
*. You can attract highly targetedtraffic to particular pages on your
site. Every service or product page that you offer can be the page
that the searcher arrives at, making your site as wide a net as
possible to catch potential customers with.
*. Every keyword related to yourbusiness gives you an opportunityto
bring traffic to your site.
*. More visibility and a higher profile, coupled with an attractive
functional website should bring you more inquiries, more sales and
more business.
*. Promote and reinforce your brand, the higher up the rankingsthe
more perceived value and credibility your site and company will have.
*. Receive an excellent cost effective long term Return on Investment
from 24/7 online promotion.
*. In many markets and many regions smaller companies can still
compete online with bigger companies and out punch their weight.
*. Allow customers to easily find you. I had one client recently who’s
own name didn’t even bring up their site when you searched on Google.
*. Target the local market or international market. Sell anywhere and
everywhere around the world.
*. Track, monitor and improve your website. Your website analytics is
a goldmine of information and cantell you so much about your business
and your products.
*. There’s no doubt that more andmore people rely on search engines as
opposed to offline directories such as the Yellow Pages. In some
sectors this is dramatic.
To make an online success of yourbusiness search engine optimisation
is one of the most successful online marketing strategies that you can
use, it’s not the only one by any means and it shouldn’t be used in
isolation. Pay Per Click advertisingcan compliment it verynicely.
SEO is an investment that many businesses should seriously consider.
Offer a good service, product or advice, get it in front of your
targeted market and you’ll reap the benefits. A well designed,
structured website, with some age and with only a few links from other
sites around your niche is sometimes enough to help your site rank
well. It can be a very lucrative business, doneright of course.
The primary goal of SEO for businesses is to drive targeted traffic to
a client’s website to build their business. Many businesses develop
extensive peer networks which they use toor test new business products
orservices and can identify the needs of their target market.
With the advent of social web, many new avenues have opened for small
and medium sized businesses to enter in direct competition with some
of the largest corporations in theworld.With expert advice and
creativity,SEO can make a positivecontribution to achieve business
succes
There’s no secret, it’s obvious and it has been for so many years.
Online marketing and Search Engine Optimisation is big businessand it
can only get bigger and bigger. So if your company’s website is
lagging downthe rankings or nowhere to be seen in Google, isn’t it
about time you got your slice of the pie?
The business benefits of running asuccessful SEO campaign are therefor
all to see. Just ask yourself how much you spend online, where you,
your family and friends find and research services, companies and
products.Your searching habits are more than likely the same as
everyone else’s.
If you’re not high up the rankingsfor keywords associated with your
business then it’ll be one of your competitors that win the business.
Unfortunately simply having a website hasn’t and won’t be enough to
guarantee online success. There are millions of websites that look
great but don’t bring any return.They just sit pretty and in some
cases clutter up the Internet.
SEO is a long-term strategy that your business needs to invest in. It
can be a cost effective and measurable strategy, and the good news is
that it works for small to mediumsized companies just as well for the
big boys.
One strand of SEO in particular is concerned with best practice
webdevelopment. It shouldn’t be an afterthought, you should make sure
that you get the site’s structurecorrect at the planningstage
otherwise some drastic measures such as a complete redesign might be
required.
So what are the business benefits?
*. You can attract highly targetedtraffic to particular pages on your
site. Every service or product page that you offer can be the page
that the searcher arrives at, making your site as wide a net as
possible to catch potential customers with.
*. Every keyword related to yourbusiness gives you an opportunityto
bring traffic to your site.
*. More visibility and a higher profile, coupled with an attractive
functional website should bring you more inquiries, more sales and
more business.
*. Promote and reinforce your brand, the higher up the rankingsthe
more perceived value and credibility your site and company will have.
*. Receive an excellent cost effective long term Return on Investment
from 24/7 online promotion.
*. In many markets and many regions smaller companies can still
compete online with bigger companies and out punch their weight.
*. Allow customers to easily find you. I had one client recently who’s
own name didn’t even bring up their site when you searched on Google.
*. Target the local market or international market. Sell anywhere and
everywhere around the world.
*. Track, monitor and improve your website. Your website analytics is
a goldmine of information and cantell you so much about your business
and your products.
*. There’s no doubt that more andmore people rely on search engines as
opposed to offline directories such as the Yellow Pages. In some
sectors this is dramatic.
To make an online success of yourbusiness search engine optimisation
is one of the most successful online marketing strategies that you can
use, it’s not the only one by any means and it shouldn’t be used in
isolation. Pay Per Click advertisingcan compliment it verynicely.
SEO is an investment that many businesses should seriously consider.
Offer a good service, product or advice, get it in front of your
targeted market and you’ll reap the benefits. A well designed,
structured website, with some age and with only a few links from other
sites around your niche is sometimes enough to help your site rank
well. It can be a very lucrative business, doneright of course.
The primary goal of SEO for businesses is to drive targeted traffic to
a client’s website to build their business. Many businesses develop
extensive peer networks which they use toor test new business products
orservices and can identify the needs of their target market.
With the advent of social web, many new avenues have opened for small
and medium sized businesses to enter in direct competition with some
of the largest corporations in theworld.With expert advice and
creativity,SEO can make a positivecontribution to achieve business
succes
How to choose a webdesign language for your project
Selecting the Best Web Design Language for Your Project
If you'd like to create and publishyour own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.
Although there are several web design languages to choose from,make sure you take some time toresearch your options toensure you're making the best choice foryour project.
Hypertext Markup Language (HTML)
The easiest and most popular web design language is HypertextMarkup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.
You can learn more about HTML here:
http:// www.w3schools.co m/html/
Although HTML will enable you tocreate simple web sites, if you want something more dynamic, you'll need to look into using other languages:
PHP: Hypertext Preprocessor (PHP)
PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.
PHP can do anything that CGI (Common Gateway Interface) cando, such as process form dataand auto generate dynamic content. However, PHP can do much more. It can be used on all major operating systems and supports most web servers.
PHP's main focus is development for the web, so it has a quick development time and can solve scenarios much quicker than some of the other web design languages.
You can learn more about PHP: Hypertext Preprocessor here:
http:// www.php.net/
ColdFusion
ColdFusion, developed by Macromedia, is used to build and serve web pages. It consists of ColdFusion Studio, which is used to create web pages, and ColdFusion Server, which is used to display the web pages.
One of the best features of ColdFusion is the ability to createweb pages 'on the fly' from content stored within a database.
For example, a variety of contentcan be placed within a database as 'pieces of content.' When a user types in the web address toretrieve the web page, ColdFusion dynamically develops the pages, from the 'pieces of content,' as they are served.
Although it is very reliable, ColdFusion may be better suited for larger companies rather thanindividuals, as it is fairly expensive.
You can learn more about ColdFusion here:
http:// macromedia.com/ support/ coldfusion/ tutorial_index.h tml
Java Server Pages (JSP)
Java Server Pages, also known as JSP, is a web design languagedevelop ed by Sun Microsystems. It is used to control web page content via servlets, which are little programs that run on a web server. These servlets modify theweb page on the server prior to it being displayedwithin a web browser.
The JSP technology enables you to combine regular, static HTML with dynamically generated HTML.
You can learn more about Java Server Pages here:
http:// java.sun.com/ products/jsp/ docs.html
Active Server Pages (ASP)
Active Server Pages, also knownas ASP, is Microsoft's solution to dynamic, interactive web pages.
Active Server Pages are web pages that contain scripts in addition to the standard HTML tags. These scripts are processedprior to a web page being displayed within a web browser.
Unlike standard HTML pages thathave an .html or .htm extension, Active Server Pages have an.asp extension.
An advantage of ASP is that it islanguage-inde pendent and therefore is easy to use across all platforms and applications. It isvery flexible and powerful, yetsome people don't like it merely because it is a Microsoft product.
You can learn more about ActiveServer Pages here:
http:// msdn.microsoft.c om/library/ en-us/dnasp/ html/ asptutorial.asp
Conclusion
With so many different web design languages to choose from,which is the best languagefor your project? That will depend onyour web site needs and how much time and/or money you're willing to invest.
If you want a simple web site with text and images, HTML is definitely the way to go. Not onlyis it easy to learn, but there are also many HTML editors available online that will write the code foryou.
Although HTML is usually the rightchoice for most, if you'd like yourweb site to be dynamic,you will need to research some of the other languages until youfind thebest solution for your project.
Take your time and do your homework before you begin. If you don't feel confident in your ability to create your own web site, hire a professional. It will save you a lot of time and trouble in the long run
If you'd like to create and publishyour own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.
Although there are several web design languages to choose from,make sure you take some time toresearch your options toensure you're making the best choice foryour project.
Hypertext Markup Language (HTML)
The easiest and most popular web design language is HypertextMarkup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.
You can learn more about HTML here:
http:// www.w3schools.co m/html/
Although HTML will enable you tocreate simple web sites, if you want something more dynamic, you'll need to look into using other languages:
PHP: Hypertext Preprocessor (PHP)
PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.
PHP can do anything that CGI (Common Gateway Interface) cando, such as process form dataand auto generate dynamic content. However, PHP can do much more. It can be used on all major operating systems and supports most web servers.
PHP's main focus is development for the web, so it has a quick development time and can solve scenarios much quicker than some of the other web design languages.
You can learn more about PHP: Hypertext Preprocessor here:
http:// www.php.net/
ColdFusion
ColdFusion, developed by Macromedia, is used to build and serve web pages. It consists of ColdFusion Studio, which is used to create web pages, and ColdFusion Server, which is used to display the web pages.
One of the best features of ColdFusion is the ability to createweb pages 'on the fly' from content stored within a database.
For example, a variety of contentcan be placed within a database as 'pieces of content.' When a user types in the web address toretrieve the web page, ColdFusion dynamically develops the pages, from the 'pieces of content,' as they are served.
Although it is very reliable, ColdFusion may be better suited for larger companies rather thanindividuals, as it is fairly expensive.
You can learn more about ColdFusion here:
http:// macromedia.com/ support/ coldfusion/ tutorial_index.h tml
Java Server Pages (JSP)
Java Server Pages, also known as JSP, is a web design languagedevelop ed by Sun Microsystems. It is used to control web page content via servlets, which are little programs that run on a web server. These servlets modify theweb page on the server prior to it being displayedwithin a web browser.
The JSP technology enables you to combine regular, static HTML with dynamically generated HTML.
You can learn more about Java Server Pages here:
http:// java.sun.com/ products/jsp/ docs.html
Active Server Pages (ASP)
Active Server Pages, also knownas ASP, is Microsoft's solution to dynamic, interactive web pages.
Active Server Pages are web pages that contain scripts in addition to the standard HTML tags. These scripts are processedprior to a web page being displayed within a web browser.
Unlike standard HTML pages thathave an .html or .htm extension, Active Server Pages have an.asp extension.
An advantage of ASP is that it islanguage-inde pendent and therefore is easy to use across all platforms and applications. It isvery flexible and powerful, yetsome people don't like it merely because it is a Microsoft product.
You can learn more about ActiveServer Pages here:
http:// msdn.microsoft.c om/library/ en-us/dnasp/ html/ asptutorial.asp
Conclusion
With so many different web design languages to choose from,which is the best languagefor your project? That will depend onyour web site needs and how much time and/or money you're willing to invest.
If you want a simple web site with text and images, HTML is definitely the way to go. Not onlyis it easy to learn, but there are also many HTML editors available online that will write the code foryou.
Although HTML is usually the rightchoice for most, if you'd like yourweb site to be dynamic,you will need to research some of the other languages until youfind thebest solution for your project.
Take your time and do your homework before you begin. If you don't feel confident in your ability to create your own web site, hire a professional. It will save you a lot of time and trouble in the long run
Top 10 Reasons Why Your Business Needs a Website
1. Your Business is Open to the World 24/7, 365 Days a Year
Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are manydifferent time zones that may affect your business, which is whybeing on the web makes it time convenient for everyone.
2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almostlimitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.
5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all theother costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way tosupplement your offline business. Providing secure online ordering isvery affordable for even the smallest businesses.
7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.
8. Gather Information and Generate Valuable Leads
You can gather information aboutyour customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they wantit. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.
10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company,your website is a great recruitingtool for building your business
Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are manydifferent time zones that may affect your business, which is whybeing on the web makes it time convenient for everyone.
2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almostlimitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.
5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all theother costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way tosupplement your offline business. Providing secure online ordering isvery affordable for even the smallest businesses.
7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.
8. Gather Information and Generate Valuable Leads
You can gather information aboutyour customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they wantit. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.
10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company,your website is a great recruitingtool for building your business
Advantages of PPC advertising
PPC Ads definition
PPC is an acronym for Pay Per Click. PPC advertisement is a formof advertising where advertisers pay for visitors on cost per click basis.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click paymentmodel.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement
PPC ads can immediately generatevisibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
Definite
Flexible
Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effectivemodel and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much theywant to spend on PPC ads
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like: The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
PPC is an acronym for Pay Per Click. PPC advertisement is a formof advertising where advertisers pay for visitors on cost per click basis.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click paymentmodel.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement
PPC ads can immediately generatevisibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
Definite
Flexible
Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effectivemodel and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much theywant to spend on PPC ads
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like: The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
Sunday, 19 February 2012
Web Designing
What does 100% W3C code compliance mean? This means that your website is 100% in-line with the code guidelines set forthby W3C for website design. You page will properly render in browsers and it also allows for search engine spiders to crawl the website with ease. Sloppy and non-compliant code generated from products such asMicrosoft FrontPage, Adobe Dreamweaver and all those WYSIWYG design tools including 1&1, Homestead, Godaddy and others, make it more difficult for cross-browser compatibility and sometimes create issues for a search engine spiders. Manual code compilation is the true solution to 100% code compliance and full customization.
Website Design. Web Design by indianMedia Solutions.What does 100% W3C code compliance mean?This means that your website is 100% in-line with the code guidelines set forth by W3C for website design. You page will properly render in browsers and it also allows for search engine spiders to crawl the website withease. Sloppy and non-compliant code generated from products such as Microsoft FrontPage, Adobe Dreamweaver, etc. make itmore difficult for cross-browser compatibility and sometimes create issues for a search enginespider. Manual code compilation is the true solution to 100% code compliance.
indian Media Solutions offers a fullinnovative, creative, flexible and cost effective custom web site design service tailored to your exact requirements. All website designs are unique in their appearance and you can be sure of a professional touch to your custom website. Designs can be taken from your existing company literature or a custom website design can be created for you. We offer full service fromthe initial free quote right through to the completion of your website project. We firmly believe that each client is unique and so are the design requests. We will create a custom website design solution which is specificallytailored to your exact requirements and goals. Your website can consist of as many or as few pages as you require.
Contact indian Media Solutions today for you professional website design consultation or if you would like more information about our professional website design services
Website Design. Web Design by indianMedia Solutions.What does 100% W3C code compliance mean?This means that your website is 100% in-line with the code guidelines set forth by W3C for website design. You page will properly render in browsers and it also allows for search engine spiders to crawl the website withease. Sloppy and non-compliant code generated from products such as Microsoft FrontPage, Adobe Dreamweaver, etc. make itmore difficult for cross-browser compatibility and sometimes create issues for a search enginespider. Manual code compilation is the true solution to 100% code compliance.
indian Media Solutions offers a fullinnovative, creative, flexible and cost effective custom web site design service tailored to your exact requirements. All website designs are unique in their appearance and you can be sure of a professional touch to your custom website. Designs can be taken from your existing company literature or a custom website design can be created for you. We offer full service fromthe initial free quote right through to the completion of your website project. We firmly believe that each client is unique and so are the design requests. We will create a custom website design solution which is specificallytailored to your exact requirements and goals. Your website can consist of as many or as few pages as you require.
Contact indian Media Solutions today for you professional website design consultation or if you would like more information about our professional website design services
Search Engine Optimization
indian Media Solutions is proud tooffer Search Engine Optimization to all of our clients. Natural SEO / Organic SEO is defined as being the optimization of a webpage orwebsite to further enhance the user experience and be better resulting in the search engines without directly paying for advertisement, such as Adwords from Google.
We do Search Engine Optimization for Google search engine, Yahoo! search engine, Bing search engineand AOL search engine. Google search engine optimization is the most demanded service in the Search Engine Optimization industry and has been proven to have the best ROI among competing search engines. The return of being higher than competitors in the organic searchresults can alter the company's potential more than other web marketing services.
Search Engine Optimization. Natural Search Engine Optimization and Organic SEO fromindian Media Solutions.Ethic al Search Engine Optimization / SEO
indian Media Solutions strives to be the best in their industry and while other companies might strive for the same thing, they also make shortcuts and decisionsthat aren't always best for the client. indian Media Solutions doesnot participate in "Black Hat SEO".We do not participate in link spamming, link farms, hiding text, tricking search engines, fooling users, etc. All Search Engine Optimization from indian Media Solutions is 100% ethical and 100% legal. "Black Hat SEO" creates the risk of a website being removed from the search engine and having to start over. Once you become removed it is very difficult to get reinstated.
Guaranteed Search Engine Optimization Results? How?
Search Engine Optimization is a vary competitive market and alsoa very "gray" area of the industry. What this means is that there are companies out there that promise results in the search engine and promise to be in the top 3. We are not able to make these promises because wehave already made a promise to not lie to our clients. Telling a client that we promise a top 3 in the search results is a matter of hoping you keep your promise. There is no way to promise that you will be placed in the top 3 because the search engines determine who is the most relevant for the search. The onlyway to promise a result is by PPC(Pay Per Click), which we do not participate in at this time.
Natural Search Engine Optimization can not be guaranteed and therefore indian Media Solutions makes no promises to guarantee any results. What we do guarantee with our Search Engine Optimization is that we will provide your website or webpagewith all the proprietary knowledge and optimization it needs to be ranked in the searchresults. The only promise we make is that our service will be true and the elements implemented will help your website or webpage with search engine placement.
How Does Organic / Natural Search Engine Optimization Work?
Organic Search Engine Optimization is described as using tactics that enhance the websiteusing what is already there and not having to pay for people to find your website. Pay-per-click isthe largest example of a way to pay for people to find your website. Organic / Natural search engine optimization is using tactics such as: optimizing keyword meta tags, targeted text, enriched cross linking, unique content and other tactics to better optimize your site. Search engine optimization is usually targeted for the three major search engines being Google, Bing and Yahoo!
We do Search Engine Optimization for Google search engine, Yahoo! search engine, Bing search engineand AOL search engine. Google search engine optimization is the most demanded service in the Search Engine Optimization industry and has been proven to have the best ROI among competing search engines. The return of being higher than competitors in the organic searchresults can alter the company's potential more than other web marketing services.
Search Engine Optimization. Natural Search Engine Optimization and Organic SEO fromindian Media Solutions.Ethic al Search Engine Optimization / SEO
indian Media Solutions strives to be the best in their industry and while other companies might strive for the same thing, they also make shortcuts and decisionsthat aren't always best for the client. indian Media Solutions doesnot participate in "Black Hat SEO".We do not participate in link spamming, link farms, hiding text, tricking search engines, fooling users, etc. All Search Engine Optimization from indian Media Solutions is 100% ethical and 100% legal. "Black Hat SEO" creates the risk of a website being removed from the search engine and having to start over. Once you become removed it is very difficult to get reinstated.
Guaranteed Search Engine Optimization Results? How?
Search Engine Optimization is a vary competitive market and alsoa very "gray" area of the industry. What this means is that there are companies out there that promise results in the search engine and promise to be in the top 3. We are not able to make these promises because wehave already made a promise to not lie to our clients. Telling a client that we promise a top 3 in the search results is a matter of hoping you keep your promise. There is no way to promise that you will be placed in the top 3 because the search engines determine who is the most relevant for the search. The onlyway to promise a result is by PPC(Pay Per Click), which we do not participate in at this time.
Natural Search Engine Optimization can not be guaranteed and therefore indian Media Solutions makes no promises to guarantee any results. What we do guarantee with our Search Engine Optimization is that we will provide your website or webpagewith all the proprietary knowledge and optimization it needs to be ranked in the searchresults. The only promise we make is that our service will be true and the elements implemented will help your website or webpage with search engine placement.
How Does Organic / Natural Search Engine Optimization Work?
Organic Search Engine Optimization is described as using tactics that enhance the websiteusing what is already there and not having to pay for people to find your website. Pay-per-click isthe largest example of a way to pay for people to find your website. Organic / Natural search engine optimization is using tactics such as: optimizing keyword meta tags, targeted text, enriched cross linking, unique content and other tactics to better optimize your site. Search engine optimization is usually targeted for the three major search engines being Google, Bing and Yahoo!
Social Media marketing
indian Media Solutions has partnered with Social Media Partners to offer our clients social media marketing including Facebook, Twitter, LinkedIn, YouTube and Wordpress Blog marketing. With this new partnership indian Media Solutionsis able to offer a complete turn-key website development package to include everything you or your business needs to becompetitve in todays market.
Social Media Marketing - Partnership with Social Media Partners.
Social Media Marketing is one of the best ways for a small business to market globally while only spending a fraction of the amount it costs to do the same with traditional marketing styles.
Social Media Marketing can be overwhelming, frustrating, and exceptionally confusing. For some clarification, here are some of the most common questions asked about social media marketing:
Which sites are essential for social media marketing?
Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. Let Social MediaPartners setup and manage these social media pages so that you can focus on serving your clients.
How can I save time when marketing on social media?
The best way to allow you to save time with updating all fo your social media markets is to allow a trusted company manage it for you. In todays age there isn't enough time for small businesses to do everything in house and still serve there clients/ customers in the capacity required. Allow Social Media Partners to be that trusted company to keep you in the lead for all of your social media marketing campaigns.
How often do I need to be on social media to make my marketing succeed?
The best ROI for your social mediamarketing is to be having a consistant yet constant update that your customers can read and expect/look forward to reading. This type of demand puts a lot of stress on your time that is needed to keep your business flowing smoothly. Social Media Partners is the perfect company to entrust that to.
Is social media marketing useful for every business?
Social media marketing is useful for every business that has customers who are using the internet. If your business serves a region that doesn't have internet access, or if all of your buyers are elderly then maybe social media marketing isn't for you. You have to do some research and determine what your target demographic is and go from there with deciding how to pursue social media marketing.
My business isn't online, can I still use social media marketing for mybusiness?
Social media is just a communications channel, so in thesame way that you aren't closingpeople via a radio ad or postcardmailing, you can use social media even if you have nothing to sell online. Focus your efforts on leading people toward the sale - whether that's a phone consultation with you or a visit to your store. With indianMedia Solutions turn-key website development we can create a perfect website for you even if you don't have anything to sell online. The internet is the most used form of communication so why not claim your landscape in the virtual world in all forms possible.
How can a local business use social media marketing?
Use social media to increase the know and trust factor with your business. Build relationships, makefriends with customers and clientss, and let people know your business is all about. Send out content that lets potential customers and clients get to know your philosophy and offerings without having to take up your time with one-on-one conversations.
Does social media marketing reallywork?
Social media marketing is a term that encompasses new ways of talking to customers and clients online in multiple markets. Talking to people is always an effective way to market your business.
Facebook Marketing
Unlike traditional marketing, where you can hope that a small percentage of people you are trying to reach will actually pay attention to your marketing campaign, with Facebook, they're already paying attention. Facebook is the worlds largets social media website and thus creates a great landscape for your business. You're not buying billboard space on the highway hoping that you will capture interest as people drive by. Anyone who Likes your page is expressing their interest in learning more about your business. Most of your customersare already on Facebook, so why not market your business where they already are?
Twitter Marketing
For B2B, Twitter is most useful for staying in touch with prospects, previous clients, and referral sources. In most B2B scenarios, you don't need to amass tons of Twitter followers so you can stop stressing about that right now! Instead, use Twitter to stay on the radar of those that refer your work or potential partners.
LinkedIn Marketing
LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broadernetwork of professionals
Social Media Marketing - Partnership with Social Media Partners.
Social Media Marketing is one of the best ways for a small business to market globally while only spending a fraction of the amount it costs to do the same with traditional marketing styles.
Social Media Marketing can be overwhelming, frustrating, and exceptionally confusing. For some clarification, here are some of the most common questions asked about social media marketing:
Which sites are essential for social media marketing?
Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. Let Social MediaPartners setup and manage these social media pages so that you can focus on serving your clients.
How can I save time when marketing on social media?
The best way to allow you to save time with updating all fo your social media markets is to allow a trusted company manage it for you. In todays age there isn't enough time for small businesses to do everything in house and still serve there clients/ customers in the capacity required. Allow Social Media Partners to be that trusted company to keep you in the lead for all of your social media marketing campaigns.
How often do I need to be on social media to make my marketing succeed?
The best ROI for your social mediamarketing is to be having a consistant yet constant update that your customers can read and expect/look forward to reading. This type of demand puts a lot of stress on your time that is needed to keep your business flowing smoothly. Social Media Partners is the perfect company to entrust that to.
Is social media marketing useful for every business?
Social media marketing is useful for every business that has customers who are using the internet. If your business serves a region that doesn't have internet access, or if all of your buyers are elderly then maybe social media marketing isn't for you. You have to do some research and determine what your target demographic is and go from there with deciding how to pursue social media marketing.
My business isn't online, can I still use social media marketing for mybusiness?
Social media is just a communications channel, so in thesame way that you aren't closingpeople via a radio ad or postcardmailing, you can use social media even if you have nothing to sell online. Focus your efforts on leading people toward the sale - whether that's a phone consultation with you or a visit to your store. With indianMedia Solutions turn-key website development we can create a perfect website for you even if you don't have anything to sell online. The internet is the most used form of communication so why not claim your landscape in the virtual world in all forms possible.
How can a local business use social media marketing?
Use social media to increase the know and trust factor with your business. Build relationships, makefriends with customers and clientss, and let people know your business is all about. Send out content that lets potential customers and clients get to know your philosophy and offerings without having to take up your time with one-on-one conversations.
Does social media marketing reallywork?
Social media marketing is a term that encompasses new ways of talking to customers and clients online in multiple markets. Talking to people is always an effective way to market your business.
Facebook Marketing
Unlike traditional marketing, where you can hope that a small percentage of people you are trying to reach will actually pay attention to your marketing campaign, with Facebook, they're already paying attention. Facebook is the worlds largets social media website and thus creates a great landscape for your business. You're not buying billboard space on the highway hoping that you will capture interest as people drive by. Anyone who Likes your page is expressing their interest in learning more about your business. Most of your customersare already on Facebook, so why not market your business where they already are?
Twitter Marketing
For B2B, Twitter is most useful for staying in touch with prospects, previous clients, and referral sources. In most B2B scenarios, you don't need to amass tons of Twitter followers so you can stop stressing about that right now! Instead, use Twitter to stay on the radar of those that refer your work or potential partners.
LinkedIn Marketing
LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broadernetwork of professionals
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