With all the proper advice you willbe aware what equipment you willneed, in addition to the way you use them, so that you can enhance your internet site and enhance your website traffic. Keep reading for many approaches to enhance your internet site.
A good rule of thumb with regards to META description tags is to make sure that every single tag for each page is unique. Not using different tags can mean lower search engine ratings. To increase your search engine ranking, include written transcripts of any audio and video content on your site. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking. Think about the possibilities of podcasting. Podcasts, in either a video or audio format, SEO are a great way to communicate with your customers with relevant information. This format has become increasingly popular in modern times. Just be sure to properly tag your podcasts, so that they also get a good rankingin related searches.
In case you have photos, always add a label that explains your appearance. In the event the particular person observing your blog has obstructed photos from becoming observed, these labels will change all those photos. You must understand that search engine listings be aware of directory alt labels, for that reason the key phrases within these labels improve your webpage positioning. It is possible to set up requirements to your online search engine to utilize that will assist you to modify its abilities. You must attempt to have your quest motor locate final results that happen to be one of the most pertinent when you find yourself developing a online search engine. Don’t dump a variety of back links on one webpage without having context. Mix them to the articles. Search engine listings tend not to very get ranking website link web pages and viewers are not likely to look at them. Trying to keep the hyperlinks in your web site incorporated into your written text tends to make your posts appearance a lot more specialist, and will help search engine listingsget ranking your blog increased inlookups.
Good quality, special articles is amongst the easiest ways to enhance your search engine results. One method to travel targeted traffic is always to offeryou articles and knowledge that is certainly special and distinctive for your web site. Buyers will adhere close to and are available rear for additional should they see special articles in your webpage.
Since you now have check the suggestions in the following paragraphs you must see a lot ofthings you should verify or modifyin your site. Go ahead and take details presented in the following paragraphs and blend them to your site development strategy
Sunday, 18 March 2012
Social Marketing Getting New Clients From Facebook
Facebook itself can strengthen search for a assortment of reasons that are relevant to search engines and users alike. One rationale is that of solutions, even when they’re inadvertent. People say negative and positive things about experiences they have with companies, locations,new movies, music, restaurants,etc. This occurs naturally all the time. This information – depending on peopleyou’re friends with in Facebook (and know whether you trust or care about their opinion) can supply a great deal of significanceto a query. Another reason is images, imagine how nice it would be to see photos from your friends show up for relevant queries. Example say you are interested in taking a vacation. You could search for pictures of Paris on Search engines like Google and find some beautiful photographs obviously but would it be neat to visit your friends vacation photos in the searches?
You can visit online some of the things they did while they were there. You may not have even known they went there, but if their photos surfaced in your search query like Google web search’s, you would know, and possibly be led to discuss their experience with them. The analogy with this and marketing your services may seem obscure. However utilizing image based awareness has shown to be a compelling factor in influencing or converting clients, users or readers.
Social media videos are one more reason for this type of influential marketing. People are posting an increasing number of videos on Facebook itself both original and links to interesting or entertaining things they’ve foundon the web. In relevant cases, wouldn’t it be nice to see video clips from your friends when theyseem sensible. You can apply the holiday example here as well. Or let’s say you’re searching for “best vacation resorts ” video clip, although not one specifically. Maybe you often see some specific ones that your friends thought were particularly trendy.
But the search engines as they exist right now do not include thissort of individualized face book social network informational data in its search engine results And there is nothing indicating that this is en route either. Msn’s Bing uses more personalized Facebook data , although not in this rich of a user experience. There’s a goodchance you don’t in fact care about the opinion of everybody you’re friends with on Facebook. Just because you knew somebodyin senior high school doesn’t meanyou care about their opinions on any business or services. However,your friend that provides an awesome cuisine every time you go to their house for a dinner party might carry more importance.
On the other hand, you will neverknow what you’re going to be in search of in the future, and whose words could possibly have some hidden and unexpected significance. Maybe you are friends with somebody who has the complete opposite taste in movies as you. If they say a film isirrelevant , maybe you’ll be more inclined to view it. The thing is that Facebook content has the potential to make searches better when integrated in interesting and relevant ways. This really is one reason why Facebook itself could be a treacherous match for Search engines like Google, if it ever decided to start taking search engine more seriously.
To some, the idea may seem odd, but it didn’t take very long for a different search engine engine called Msn to gain significant ground in the search engine market. And Facebook’s user-baseis enormous. A solid marketing budget will go a long way, as Microsoft proved with Bing. Then of course there’s the relevent to SEO Bing-Facebook . com partnership situation. Msn powersFacebook’s web results and Bing will no doubt find different strategies to integrate Facebook itself into its very own experience.
You can visit online some of the things they did while they were there. You may not have even known they went there, but if their photos surfaced in your search query like Google web search’s, you would know, and possibly be led to discuss their experience with them. The analogy with this and marketing your services may seem obscure. However utilizing image based awareness has shown to be a compelling factor in influencing or converting clients, users or readers.
Social media videos are one more reason for this type of influential marketing. People are posting an increasing number of videos on Facebook itself both original and links to interesting or entertaining things they’ve foundon the web. In relevant cases, wouldn’t it be nice to see video clips from your friends when theyseem sensible. You can apply the holiday example here as well. Or let’s say you’re searching for “best vacation resorts ” video clip, although not one specifically. Maybe you often see some specific ones that your friends thought were particularly trendy.
But the search engines as they exist right now do not include thissort of individualized face book social network informational data in its search engine results And there is nothing indicating that this is en route either. Msn’s Bing uses more personalized Facebook data , although not in this rich of a user experience. There’s a goodchance you don’t in fact care about the opinion of everybody you’re friends with on Facebook. Just because you knew somebodyin senior high school doesn’t meanyou care about their opinions on any business or services. However,your friend that provides an awesome cuisine every time you go to their house for a dinner party might carry more importance.
On the other hand, you will neverknow what you’re going to be in search of in the future, and whose words could possibly have some hidden and unexpected significance. Maybe you are friends with somebody who has the complete opposite taste in movies as you. If they say a film isirrelevant , maybe you’ll be more inclined to view it. The thing is that Facebook content has the potential to make searches better when integrated in interesting and relevant ways. This really is one reason why Facebook itself could be a treacherous match for Search engines like Google, if it ever decided to start taking search engine more seriously.
To some, the idea may seem odd, but it didn’t take very long for a different search engine engine called Msn to gain significant ground in the search engine market. And Facebook’s user-baseis enormous. A solid marketing budget will go a long way, as Microsoft proved with Bing. Then of course there’s the relevent to SEO Bing-Facebook . com partnership situation. Msn powersFacebook’s web results and Bing will no doubt find different strategies to integrate Facebook itself into its very own experience.
Nonprofit Web Site – Building a Simple, Yet Successful One
Builders of a nonprofit web site are involved in an organization orgroup that engages in charitable endeavors. This is the reason whypeople will notice that most web sites that are non-profit are simple and bare. Usually, the site theme or template is obtained from online providers the offer them for free. Because of lack of budget, some nonprofit sites evenuse web site platforms the services of which can be availed for free, such as blogger.comor wordpress.com.
However, even when you have a limited budget for building a nonprofit site, you can create one that is not only attractive tovisitors, but fully addresses the web site requirements of your group. First of all, what is important is that you become familiar with the basic componentsof a nonprofit web site.
Components of a Nonprofit Web Site
Appearance
One of the most important components of a nonprofit site is the layout. Its appearance is certainly essential in making people becoming interested in checking the site to learn more on how the organization works. Needless to say, if the site does not have any appeal to impress visitors, the organization behind the site will not be given the chance to share whatever noble mission or goal that it might have.
Navigation
The site must be easy to use. Ease in navigation is a must for any site to become popular to visitors. All links to web pages must be seen easily. There should be no broken links, which can be a cause of frustration for visitors.Broken links must be deleted as their presence can make visitors want to leave the site as quickly as they can. Another way of improving web site navigation is by creating a sitemap, which makes the site highly visible in thesearch engines.
Content
One of the challenges of a nonprofit web site is publishing the right content. If your organization is basically a charitable one, your content can focus on telling about the activities of your group. Content can be created by the best writers within the organization. From time to time, you must publish unique stories, particularlyabout people who have been gained in any way from your organization. Such stories are moving and even powerful ones that they will surely attract morevisitors into your site.
If you need to build a nonprofit web site; more often than not, you only intend to create a simpleone. However, if you follow some basic steps, you will surely come up with a site that is a sure winner.
1. Choose a simple, yet appealing design. Not everything in your web site has to be plain. There are free themes that you can use, which are truly outstanding when it comes to appeal. Remember, since you are building a non-profitable site, you maintain simplicity in concept; but at the same time, make it catchy to attract more visitors and evendonors.
2. Publish honest and relevant content. It helps any nonprofitable or charitable institution to tell stories about their activities, especially those that are geared towards helping people. This can help gather donations, should this be the purpose of your web site. Likewise, it must mention your organization’s mission statement, which is helpful in drawing the attention of people.
3. Create a photo section. Pictures of various activities, especially if you are charitable group, is an effective way of relaying information about your group’s intentions and overall goals. Such pictures will definitely be appreciated by your organization’s donors as well as volunteers.
People behind any nonprofit web site will soon realize that they have created a successful one when it starts to receive more and more visitors. If you belong toa charitable organization, donations will begin to pour in.
Still, there is no denying that creating a nonprofit site is a herculean task. You need time and patience before you can enjoy the fruits of your hard work in building a nonprofit site. However, once you follow the right steps of nonprofit web site building, you are sure to come up with one that you and your group can truly be proud of.
However, even when you have a limited budget for building a nonprofit site, you can create one that is not only attractive tovisitors, but fully addresses the web site requirements of your group. First of all, what is important is that you become familiar with the basic componentsof a nonprofit web site.
Components of a Nonprofit Web Site
Appearance
One of the most important components of a nonprofit site is the layout. Its appearance is certainly essential in making people becoming interested in checking the site to learn more on how the organization works. Needless to say, if the site does not have any appeal to impress visitors, the organization behind the site will not be given the chance to share whatever noble mission or goal that it might have.
Navigation
The site must be easy to use. Ease in navigation is a must for any site to become popular to visitors. All links to web pages must be seen easily. There should be no broken links, which can be a cause of frustration for visitors.Broken links must be deleted as their presence can make visitors want to leave the site as quickly as they can. Another way of improving web site navigation is by creating a sitemap, which makes the site highly visible in thesearch engines.
Content
One of the challenges of a nonprofit web site is publishing the right content. If your organization is basically a charitable one, your content can focus on telling about the activities of your group. Content can be created by the best writers within the organization. From time to time, you must publish unique stories, particularlyabout people who have been gained in any way from your organization. Such stories are moving and even powerful ones that they will surely attract morevisitors into your site.
If you need to build a nonprofit web site; more often than not, you only intend to create a simpleone. However, if you follow some basic steps, you will surely come up with a site that is a sure winner.
1. Choose a simple, yet appealing design. Not everything in your web site has to be plain. There are free themes that you can use, which are truly outstanding when it comes to appeal. Remember, since you are building a non-profitable site, you maintain simplicity in concept; but at the same time, make it catchy to attract more visitors and evendonors.
2. Publish honest and relevant content. It helps any nonprofitable or charitable institution to tell stories about their activities, especially those that are geared towards helping people. This can help gather donations, should this be the purpose of your web site. Likewise, it must mention your organization’s mission statement, which is helpful in drawing the attention of people.
3. Create a photo section. Pictures of various activities, especially if you are charitable group, is an effective way of relaying information about your group’s intentions and overall goals. Such pictures will definitely be appreciated by your organization’s donors as well as volunteers.
People behind any nonprofit web site will soon realize that they have created a successful one when it starts to receive more and more visitors. If you belong toa charitable organization, donations will begin to pour in.
Still, there is no denying that creating a nonprofit site is a herculean task. You need time and patience before you can enjoy the fruits of your hard work in building a nonprofit site. However, once you follow the right steps of nonprofit web site building, you are sure to come up with one that you and your group can truly be proud of.
What It Takes To Have A Good Website Design
Web designers agree that designing a website is a process that requires careful planning. In many cases, it does not matter what program you use to create your website . What’s more important is your plan on your webpage. A concrete plan should be based on what your website is all about and how you want to present whatever you have to offer to your targeted audience. Web design should be planned carefully before you start creating it. That way, you can come up with a great site.
Keep in mind that your webpage should be quick to load. Those that take forever to load will annoy your online visitors. They can take a long time to load if your webpage’s background image has a file size that is huge or if there are animations or videos on it. There are a lot moreconsiderations to think of when designing a website.
In coming up with a good design, consider the purpose of your webpage. People usually go on theinternet because they are lookingfor answers to their questions and problems. You should remember this when you are in the process of building your website.
There is an issue between content and design. Both are equally important. People look for content, but they want information that can easily be seen and read. Your web design should give emphasis to your website’s content. The common mistake of new designers is that they focus too much on the design, therefore, undermining the content.
Since your website focuses on answering a person’s need, you should, therefore, provide information regarding the solutionto this need. People visiting your site would want to know what you can offer and do for them. They won’t care much about animations and flash presentations. Most people would want to go straight to the substance of your site.
If you search for a keyword that is in your niche on Google, you willfind that the websites that come first on the list have simple layouts and designs and are easy to navigate. Even Google itself hasa very simple design. It only has its logo and a search box in the center, where all you have to do is type the word or phrase you want to search about. The page tells you right away what to do and what to click.
So, what do you plan on offering to people? Do you want to offer solutions to carpet stain issues orhouse interior design troubles? Doyou have something to say aboutlandscaping? Do you want to give tips to bloggers and other website owners? When designing and making your website, focus on its purpose.
Keep your targeted audience in mind. Generally, what would they look for? To determine the answer to this question, you will have to do some research. Your website should be able to bring these people to what they are looking for. Keeping their attention to your site is essentialif you want it to be successful. If they will not find anything useful on your page, then, they will just close it and look for another one.
Your webpage should also be easyto navigate. People would usually not have much time if they have to wonder where to go and whatto do once they get to your site
Keep in mind that your webpage should be quick to load. Those that take forever to load will annoy your online visitors. They can take a long time to load if your webpage’s background image has a file size that is huge or if there are animations or videos on it. There are a lot moreconsiderations to think of when designing a website.
In coming up with a good design, consider the purpose of your webpage. People usually go on theinternet because they are lookingfor answers to their questions and problems. You should remember this when you are in the process of building your website.
There is an issue between content and design. Both are equally important. People look for content, but they want information that can easily be seen and read. Your web design should give emphasis to your website’s content. The common mistake of new designers is that they focus too much on the design, therefore, undermining the content.
Since your website focuses on answering a person’s need, you should, therefore, provide information regarding the solutionto this need. People visiting your site would want to know what you can offer and do for them. They won’t care much about animations and flash presentations. Most people would want to go straight to the substance of your site.
If you search for a keyword that is in your niche on Google, you willfind that the websites that come first on the list have simple layouts and designs and are easy to navigate. Even Google itself hasa very simple design. It only has its logo and a search box in the center, where all you have to do is type the word or phrase you want to search about. The page tells you right away what to do and what to click.
So, what do you plan on offering to people? Do you want to offer solutions to carpet stain issues orhouse interior design troubles? Doyou have something to say aboutlandscaping? Do you want to give tips to bloggers and other website owners? When designing and making your website, focus on its purpose.
Keep your targeted audience in mind. Generally, what would they look for? To determine the answer to this question, you will have to do some research. Your website should be able to bring these people to what they are looking for. Keeping their attention to your site is essentialif you want it to be successful. If they will not find anything useful on your page, then, they will just close it and look for another one.
Your webpage should also be easyto navigate. People would usually not have much time if they have to wonder where to go and whatto do once they get to your site
Successful Ecommerce Website Designs Have a Global Outlook
More and more ecommerce websites are now targeting local customers and ensuring that their sites have high rankings on local search listings. But, if you take a look at their ecommerce websites, there is nothing local about their designs . In fact, the designs of these ecommerce solutions cater to a global audience. This is the case becauseit is only such design that work. Yes, designs that are regions specific don’t seem to work anymore.
Global designs have certain advantages that contribute towards the profitability of ecommerce websites. This statement might sound surprising when you read it for the first time, but if you think about it, it makes sense. Let’s see how a global outlook ensures successful ecommerce website design.
It targets a wider audience
This is the first and foremost advantage of such designs. These designs have a wider audience meaning they are targeted at meeting the needs and requirements of a large number of prospective shoppers. The chances of achieving success are directly proportional to the number of people the design aims to target.
Simplicity is the hallmark of these designs
In ecommerce website design, it issimple designs that work and ensure profits. When a web designcompany targets a global market,it tries to make sure that the designs create a positive impact on everybody. This is why they focus on design simplicity, which helps deliver the message of the website with clarity and the requisite impact. In such designs, there is no scope left for confusion or the fact that the prospective shoppers are unable to understand the working of thewebsite.
Look more Credible
Ecommerce solutions need to havea degree of credibility associated with them so that prospective shoppers eye them with a degreeof trust. When online shoppers visit a site that seeks to target aglobal audience, he notices the website’s simplicity and its focus on catering to the needs and requirements of a large section ofthe audience. This lends a sense of credibility to the website that is a must if it needs to be successful.
These are just some of the reasons why website designs thathave a global outlook are successful. They seem to strike the necessary chord amongst their target audience, so much sothat the audience is not just tempted to visit the site but also to buy the products and services up for sale on the site. This is why a reputed web design company doesn’t focus on a particular country, region, but focuses its attention on meeting the requirements of a target market that is spread across the globe.
Global designs have certain advantages that contribute towards the profitability of ecommerce websites. This statement might sound surprising when you read it for the first time, but if you think about it, it makes sense. Let’s see how a global outlook ensures successful ecommerce website design.
It targets a wider audience
This is the first and foremost advantage of such designs. These designs have a wider audience meaning they are targeted at meeting the needs and requirements of a large number of prospective shoppers. The chances of achieving success are directly proportional to the number of people the design aims to target.
Simplicity is the hallmark of these designs
In ecommerce website design, it issimple designs that work and ensure profits. When a web designcompany targets a global market,it tries to make sure that the designs create a positive impact on everybody. This is why they focus on design simplicity, which helps deliver the message of the website with clarity and the requisite impact. In such designs, there is no scope left for confusion or the fact that the prospective shoppers are unable to understand the working of thewebsite.
Look more Credible
Ecommerce solutions need to havea degree of credibility associated with them so that prospective shoppers eye them with a degreeof trust. When online shoppers visit a site that seeks to target aglobal audience, he notices the website’s simplicity and its focus on catering to the needs and requirements of a large section ofthe audience. This lends a sense of credibility to the website that is a must if it needs to be successful.
These are just some of the reasons why website designs thathave a global outlook are successful. They seem to strike the necessary chord amongst their target audience, so much sothat the audience is not just tempted to visit the site but also to buy the products and services up for sale on the site. This is why a reputed web design company doesn’t focus on a particular country, region, but focuses its attention on meeting the requirements of a target market that is spread across the globe.
The Magic Of Mini-Sites
Mini-sites are really simple. They’re small websites that have just one or two pages. They zero in on a very specific sub-topic of your niche and are based around highly targeted, usually long-tail, keywords. A mini-site is focused on one goal and one goal only – to get the visitor to take action now.
Why You Need Them
Creating a mini-site has a wealth of advantages. If you offer a number of different products or services, you can create one for each. For example, if you’re a webcontent writer with several specialized niches, you can create a completely original site for eachniche. When somebody’s looking for the specific niche you write in,they’ll find your site and know quickly that you’re the one.
You can also use them to maximize your search engine optimization. Each site can target specific keywords in your niche, basically multiplying your SEO efforts. However, when you do this be careful to make the content slightly different so that you don’t have duplicate content.
The really cool thing about this is that they’re extremely easy to create and fill with content. You can just create a system and a template, and copy as many timesas you’d like. Once you make several, this is a task that’s easyto outsource because you’ve got your own simple formula.
Do Mini-Sites Really Make Money?
Since mini-sites are highly targeted for certain keywords in a specific market, they don’t pull in a whole ton of money usually. What one mini-site will make you per day will be pretty modest because you’re not going for massive traffic. But the key to making the mini-site strategy work is to just keep on building and building. If you’ve got a site that brings in a dollar a day, 50 similar sites will get you $50 per day. And that’s not too shabby!
How To Start Building Them
The first step in creating a mini-site empire is to choose keywords. Pick just one or a handful of keywords and key phrases for each site. Then, base the site totally around them. Make sure they’re in the title, Meta tags, headlines, and content.
Web design for mini-sites should be simple, straightforward, and clean. The whole thing should focus on the text and what you’re offering, so you don’t have to get too fancy. Create one design formula to use for all of your sites to make it easy on yourself.
The content is really important. Itneeds to get straight to the point and focus on what you’re offering. Everything should lead the visitor like a funnel straight to the ‘buy now’ button or othercall to action. Always keep in mindthat this is the main point of the site.
Since it’s all about setting them up and getting them going quickly, buying ads for mini-sites is usually the way to go. You can get targeted traffic for your specific keywords quickly. It takestoo long to build backlinks yourself. What some people do is build traffic themselves on their first mini-site and, once it’s making money, invest it in buying traffic for the next. However, youcan do it any way you’d like. Start with one site, see what works, and then duplicate endlessly.
Want seven more ways to jump start your side hustle and begin making money from home? Download Angela’s free step by step system for more ways to make money in your sleep or check out Angela’s blog for more useful tips! Angela D. Clark is an internet entrepreneur and blogger who writes about ways to make a passive income online
Why You Need Them
Creating a mini-site has a wealth of advantages. If you offer a number of different products or services, you can create one for each. For example, if you’re a webcontent writer with several specialized niches, you can create a completely original site for eachniche. When somebody’s looking for the specific niche you write in,they’ll find your site and know quickly that you’re the one.
You can also use them to maximize your search engine optimization. Each site can target specific keywords in your niche, basically multiplying your SEO efforts. However, when you do this be careful to make the content slightly different so that you don’t have duplicate content.
The really cool thing about this is that they’re extremely easy to create and fill with content. You can just create a system and a template, and copy as many timesas you’d like. Once you make several, this is a task that’s easyto outsource because you’ve got your own simple formula.
Do Mini-Sites Really Make Money?
Since mini-sites are highly targeted for certain keywords in a specific market, they don’t pull in a whole ton of money usually. What one mini-site will make you per day will be pretty modest because you’re not going for massive traffic. But the key to making the mini-site strategy work is to just keep on building and building. If you’ve got a site that brings in a dollar a day, 50 similar sites will get you $50 per day. And that’s not too shabby!
How To Start Building Them
The first step in creating a mini-site empire is to choose keywords. Pick just one or a handful of keywords and key phrases for each site. Then, base the site totally around them. Make sure they’re in the title, Meta tags, headlines, and content.
Web design for mini-sites should be simple, straightforward, and clean. The whole thing should focus on the text and what you’re offering, so you don’t have to get too fancy. Create one design formula to use for all of your sites to make it easy on yourself.
The content is really important. Itneeds to get straight to the point and focus on what you’re offering. Everything should lead the visitor like a funnel straight to the ‘buy now’ button or othercall to action. Always keep in mindthat this is the main point of the site.
Since it’s all about setting them up and getting them going quickly, buying ads for mini-sites is usually the way to go. You can get targeted traffic for your specific keywords quickly. It takestoo long to build backlinks yourself. What some people do is build traffic themselves on their first mini-site and, once it’s making money, invest it in buying traffic for the next. However, youcan do it any way you’d like. Start with one site, see what works, and then duplicate endlessly.
Want seven more ways to jump start your side hustle and begin making money from home? Download Angela’s free step by step system for more ways to make money in your sleep or check out Angela’s blog for more useful tips! Angela D. Clark is an internet entrepreneur and blogger who writes about ways to make a passive income online
Finding the Perfect Website Designer
Anyone who has ever set out to find the perfect website designer for their own individual project has likely run into a dead end at one point or another. This is exceptionally common amongst those who are new to the world of web design, and should not be viewed as a reason to give up. The fact is, there are plenty of designers out there that are adept at what they do, many of whom will work for very fair wages and will not cost you or your company a fortune. The following are just a few tips in terms of how to find the perfect website designer and what to look for in them.
Always consider proximity when looking for a website designer. Those who are local will be much easier to work with than individuals who don’t live anywhere near you; especially if you have any intention on being hands-on with a project. Instead of outsourcing the work, strive to work with local web designers.
Price is everything. This is true not only for large, but small businesses as well. If you can’t find a web designer that is willing to work for relatively low wages, you’ll likely spend far more than isnecessary on the work. Avoid this; work with a cheap designer if possible.
SEO is one of the most important things to take into consideration when designing a website, and should not go overlooked. Finding someone who is familiar with SEO may not be too simple, but this is not to say that it’s impossible. Rather, putting the right amount of effort into your search should ensure that you find the right designer.
If you want to get the most out of a working relationship, you’ll want to find someone to work with who knows how to communicate well to clients. Communication is the name of thegame, and should be one of the first things you look for in a web designer.
Versatility is very important in a web designer. Those who do the same thing over and over will do little to bring people to your website. If you can find a versatiledesigner who is used to designing a great deal of different types ofwebsites, you’ll be very well off inthe end.
Finally, always look for a web designer who has a good reputation in the community. Mostpeople that have bad reputations(or no reputation at all) have them for a reason; avoid such individuals at all costs.
A website designer that is good at what they do can make your life a lot easier. The more time you put into your search, the better and happier you’ll be in the end.
Always consider proximity when looking for a website designer. Those who are local will be much easier to work with than individuals who don’t live anywhere near you; especially if you have any intention on being hands-on with a project. Instead of outsourcing the work, strive to work with local web designers.
Price is everything. This is true not only for large, but small businesses as well. If you can’t find a web designer that is willing to work for relatively low wages, you’ll likely spend far more than isnecessary on the work. Avoid this; work with a cheap designer if possible.
SEO is one of the most important things to take into consideration when designing a website, and should not go overlooked. Finding someone who is familiar with SEO may not be too simple, but this is not to say that it’s impossible. Rather, putting the right amount of effort into your search should ensure that you find the right designer.
If you want to get the most out of a working relationship, you’ll want to find someone to work with who knows how to communicate well to clients. Communication is the name of thegame, and should be one of the first things you look for in a web designer.
Versatility is very important in a web designer. Those who do the same thing over and over will do little to bring people to your website. If you can find a versatiledesigner who is used to designing a great deal of different types ofwebsites, you’ll be very well off inthe end.
Finally, always look for a web designer who has a good reputation in the community. Mostpeople that have bad reputations(or no reputation at all) have them for a reason; avoid such individuals at all costs.
A website designer that is good at what they do can make your life a lot easier. The more time you put into your search, the better and happier you’ll be in the end.
Top 6 Reasons of Why Premium Themes Are Worth the Investment
Today most open source CMS (Content Management System) has become the number one choice when building new website for business or personal use. The abundance of free themes and plug-ins has contributed to the attraction and popularity for using these content management systems. WordPress themes lead the way of the trend thanks to the popularity the free CMS. There are some great free themes for these platforms. However, in most case they only offered very basic functionality and simple designs.
Over the recent years, an increasing number of web designers and developers have been offering premium themes, which are offered for a fixed price. People often wonder what make premium themes better than free ones. Here are the top six reasons of why premium themes are worth the investment .
Reason one. Distinctive Design, Quality and Sophistication
Because of the premium standard,these themes look more professional and are of a much better quality and unique design when compared to those offered for free. Different people have different interpretation of great design, but generally these themes are designed by professional web designer and developed in collaboration with web developer.
Reason two. Preview before purchase
When buying a theme from vendor website, there will be a live demo or preview of the theme so you can test it and testit out before buying. All reputablepremium theme sellers will have a live demo full of content for you to test. If there is no live previewor demo that should be a warning. You should contact the seller and ask why they do not offer a preview for potential buyer. Explore the live demo thoroughly and go through all pages to see that the theme works properly and there are no errors or mistakes.
Reason three. Flexibility and Infinite Options
People like to have options, so premium WordPress themes are highly customizable. Building a website with premium theme will set you apart from rest of the crowd, it enables user to customize the looks and feel or the features even further.
Reason four. Great customer Support
Premium themes normally come with at least one instructional manual or document. They explainhow to setup and use the theme and the features included by the theme.
If you’re buying a theme it shouldalso come with a certain degree of support from the developer. The level of support can be different from one to another. In more cases, there will be forums or blog comment sections where user can ask questions and obtaining support from the developer and other user who have purchased the theme.
Reason five: Clean-Coded with minimal Errors
In general, premium CMS themes should have clean code base and validated by strict XHTML and CSSstandards. Most themes has crossbrowser compatible to suit most major browsers, so no matter what browser you or your client uses, the site should look and function properly across them all
Over the recent years, an increasing number of web designers and developers have been offering premium themes, which are offered for a fixed price. People often wonder what make premium themes better than free ones. Here are the top six reasons of why premium themes are worth the investment .
Reason one. Distinctive Design, Quality and Sophistication
Because of the premium standard,these themes look more professional and are of a much better quality and unique design when compared to those offered for free. Different people have different interpretation of great design, but generally these themes are designed by professional web designer and developed in collaboration with web developer.
Reason two. Preview before purchase
When buying a theme from vendor website, there will be a live demo or preview of the theme so you can test it and testit out before buying. All reputablepremium theme sellers will have a live demo full of content for you to test. If there is no live previewor demo that should be a warning. You should contact the seller and ask why they do not offer a preview for potential buyer. Explore the live demo thoroughly and go through all pages to see that the theme works properly and there are no errors or mistakes.
Reason three. Flexibility and Infinite Options
People like to have options, so premium WordPress themes are highly customizable. Building a website with premium theme will set you apart from rest of the crowd, it enables user to customize the looks and feel or the features even further.
Reason four. Great customer Support
Premium themes normally come with at least one instructional manual or document. They explainhow to setup and use the theme and the features included by the theme.
If you’re buying a theme it shouldalso come with a certain degree of support from the developer. The level of support can be different from one to another. In more cases, there will be forums or blog comment sections where user can ask questions and obtaining support from the developer and other user who have purchased the theme.
Reason five: Clean-Coded with minimal Errors
In general, premium CMS themes should have clean code base and validated by strict XHTML and CSSstandards. Most themes has crossbrowser compatible to suit most major browsers, so no matter what browser you or your client uses, the site should look and function properly across them all
Certain Online Marketing Errors Can Break Your Campaign
There are some Internet marketers who are just starting out who tend to make some verycommon Internet marketing mistakes. This article will delve into some of these mistakes that could affect your success. Have a look at these informational websites – web ranking and ebookSEO .
The very first goal you should shoot for is to please not only your prospective customers, but the customers you currently haveas well. In internet marketing, it’s your job to convince your target audience that you’re there to assist them, not make money off of them. This is essential as you should always be focused on how you can solve your prospects problems, not on how you can getmore people to buy your products. If you can do this, you will experience better profits and bigger growth. When people go online, they don’t want to encounter any of the many scam artists that permeate the online world. They want someone who can genuinely provide them a positive solution that they can pay for. This makes your job a little more difficult but if you put your mind to it and really reach for your goals, you’ll be able to assist your prospects and customers in such a way that they’ll want to pay you out of gratitude. You have to make them believe that you’re here to lend them a helping hand and provide them the solution that they’re looking for. Many internetmarketers build email lists and then just use them to help their subscribers with their issues.Whatdid they get in return? A high response from them and lots of profits. When you’re able to build a sense of trust in your subscribers, you’ll be able to get people to buy from you more easily. So just reach out and help someone who needs it, and don’t be that aggressive salesman thatpushes people into buying.
The biggest mistake that Internetmarketers make is they confuse their prospects or ask too much from them. You should concentrate mainly on making things as easy as possible, as an internet marketer, for your prospective clients. One example isthat if you are trying to build a list of subscribers then don’t require your prospects to fill out more than their name and email address because every new question increases their hesitancyto sign up. Additionally, you need to ensure that, if you are selling products, you keep your orderingprocess as simple as possible. Ensure that your potential customer has everything he or she needs to order the product. It will only decrease their interestif you force your potential clients to go through a lot of steps thataren’t necessary.
Forgetting to gather the emails of their audience is another common error all online marketersshould stay away from. If you want to achieve success with online marketing you will need to build a list of targeted emails because that is where the true power lies. By turning your visitors into subscribers you will be able to increase the lifetime value of them as customers. To ensure that visitors sign up and provide their email addresses to receive daily tips, newsletters or ezines, you need to place an opt-in box on each page of your site. Your list will require valuable information once you start compiling it, even though the exact content you offer them is at your discretion.
This most likely sounds more basicthan anything else, but you’d be astonished at how many Online Marketers forget about it. There are plenty of reasons to integrate offline marketing into your online business. These are just the tip of the iceberg. While you concentrate on and grow your internet business, you are going to notice that there are a lot of reasons to use offline marketing methods to help improve your online business. Besides, whatever helps you turn a profit has to be worth it, right?
In closing, if you want to get a great response from your online marketing work, you need to make sure you keep up with all the latest goings on in the industry. Doing this will keep you updated on the latest tips and tricks and also the newest ways to get the traffic you need.
The very first goal you should shoot for is to please not only your prospective customers, but the customers you currently haveas well. In internet marketing, it’s your job to convince your target audience that you’re there to assist them, not make money off of them. This is essential as you should always be focused on how you can solve your prospects problems, not on how you can getmore people to buy your products. If you can do this, you will experience better profits and bigger growth. When people go online, they don’t want to encounter any of the many scam artists that permeate the online world. They want someone who can genuinely provide them a positive solution that they can pay for. This makes your job a little more difficult but if you put your mind to it and really reach for your goals, you’ll be able to assist your prospects and customers in such a way that they’ll want to pay you out of gratitude. You have to make them believe that you’re here to lend them a helping hand and provide them the solution that they’re looking for. Many internetmarketers build email lists and then just use them to help their subscribers with their issues.Whatdid they get in return? A high response from them and lots of profits. When you’re able to build a sense of trust in your subscribers, you’ll be able to get people to buy from you more easily. So just reach out and help someone who needs it, and don’t be that aggressive salesman thatpushes people into buying.
The biggest mistake that Internetmarketers make is they confuse their prospects or ask too much from them. You should concentrate mainly on making things as easy as possible, as an internet marketer, for your prospective clients. One example isthat if you are trying to build a list of subscribers then don’t require your prospects to fill out more than their name and email address because every new question increases their hesitancyto sign up. Additionally, you need to ensure that, if you are selling products, you keep your orderingprocess as simple as possible. Ensure that your potential customer has everything he or she needs to order the product. It will only decrease their interestif you force your potential clients to go through a lot of steps thataren’t necessary.
Forgetting to gather the emails of their audience is another common error all online marketersshould stay away from. If you want to achieve success with online marketing you will need to build a list of targeted emails because that is where the true power lies. By turning your visitors into subscribers you will be able to increase the lifetime value of them as customers. To ensure that visitors sign up and provide their email addresses to receive daily tips, newsletters or ezines, you need to place an opt-in box on each page of your site. Your list will require valuable information once you start compiling it, even though the exact content you offer them is at your discretion.
This most likely sounds more basicthan anything else, but you’d be astonished at how many Online Marketers forget about it. There are plenty of reasons to integrate offline marketing into your online business. These are just the tip of the iceberg. While you concentrate on and grow your internet business, you are going to notice that there are a lot of reasons to use offline marketing methods to help improve your online business. Besides, whatever helps you turn a profit has to be worth it, right?
In closing, if you want to get a great response from your online marketing work, you need to make sure you keep up with all the latest goings on in the industry. Doing this will keep you updated on the latest tips and tricks and also the newest ways to get the traffic you need.
10 Ways a Virtual Assistant Can Update Your Website
If you want to increase the number of visitors to your site and rank highly in the search engines, then it’s essential to keep your website regularly updated. A website that hasn’t been updated in a while can look unprofessional and it may stop visitors from contacting you as they will think that you are no longer in business.
So here are 10 ways that a virtual assistant can help you to update and manage your website.
Add latest news about your business. If you have a “latest news” section on your site, then you need to keep it updated on aregular basis. This is especially true if the news is date specific such as an event. A virtual assistant can remind you every month about new content and then add it to your website.
Make changes to services page. If you make changes to theservices you offer to clients, thenyou’ll want to ensure that your website is updated with these changes as soon as possible. Just give the content to the virtual assistant and they can update ordesign new web pages on your site with text, images and links.
Add new team member details. If you have new people joining your team, then you will want to inform your clients and contacts so they know who is responsible for each section of the business. A virtual assistant can add new team member detailsto your About us page with description and picture of each person.
Format images to improve SEO. Another thing that can makea website look poor is low quality images that are pixellated or distorted. A virtual assistant can ensure that all the images on your site are high quality, have the correct dimensions and have SEO-friendly “alt tags” on them for people who have images switched off by default.
Check for broken links. Broken links can make your website look very unprofessional and sloppy. If you have changed the layout of the site or moved pages around then a virtual PA can check that all the links are still working properly. This can be done either manually or using a WordPress plugin that checks for broken links automatically.
Add social media profiles. Nowif you are using tools such as Twitter and Facebook to promoteyour business then you’ll want your website visitors to be able to connect with you online. A virtual assistant can add social media icons to your website that link through to your profiles and this is a great way for your web visitors to get to know you and vice versa.
Name web page URLS correctly. You need to ensure that your web pages have clear URL names. This makes it easier for people to share links to your web pages and also helps with SEO. For example, if you’re an accountant offering payroll services then that web page URL may look like this: yourdomain.co.uk / payroll-services /. A virtual assistant can ensure that each web page is named properly and contains keywords that will improve searchengine ranking.
Update copyright. It’s a good idea to have a copyright date on your website but a lot of people forget to keep it updated. If it’s out of date, then your visitors may wonder if you’re still in business. A virtual PA can check this for you and set it up so thatthe date automatically updates each year.
Add and update WordPress plugins. One of the great advantages of using WordPress tocreate your website is the additional functionality that you can add to it with plugins, whether that’s social sharing, backup or caching. A virtual assistant can recommend essential plugins that you need for your website, and update them as necessary.
Add Google Analytics. A virtualassistant can set up Google Analytics on your website so thatyou can track and analyse visits. They can then send you a monthly report so that you can see what’s working on your site and what isn’t. You can instruct the VA to make any changes to the site to improve performance.
So if you want to make sure thatyour website looks professional and attractive to your visitors but you don’t want to pay web designer rates for quick updates, then consider using a virtual assistant to update your website on a regular basis.
Valerie Eaton is the owner of Smart VA Ltd, providers of virtualPA and online marketing support to small businesses and self-employed professionals. They specialise in providing a range of admin services, as well as online marketing support such as setting up and managing email marketing campaigns, blogs, socialmedia profiles and updating websites. Go to our website to find out more about our virtual assistant services. If you want to discover some great tips for smallbusinesses then check out our free guides on the Free Resources page.
So here are 10 ways that a virtual assistant can help you to update and manage your website.
Add latest news about your business. If you have a “latest news” section on your site, then you need to keep it updated on aregular basis. This is especially true if the news is date specific such as an event. A virtual assistant can remind you every month about new content and then add it to your website.
Make changes to services page. If you make changes to theservices you offer to clients, thenyou’ll want to ensure that your website is updated with these changes as soon as possible. Just give the content to the virtual assistant and they can update ordesign new web pages on your site with text, images and links.
Add new team member details. If you have new people joining your team, then you will want to inform your clients and contacts so they know who is responsible for each section of the business. A virtual assistant can add new team member detailsto your About us page with description and picture of each person.
Format images to improve SEO. Another thing that can makea website look poor is low quality images that are pixellated or distorted. A virtual assistant can ensure that all the images on your site are high quality, have the correct dimensions and have SEO-friendly “alt tags” on them for people who have images switched off by default.
Check for broken links. Broken links can make your website look very unprofessional and sloppy. If you have changed the layout of the site or moved pages around then a virtual PA can check that all the links are still working properly. This can be done either manually or using a WordPress plugin that checks for broken links automatically.
Add social media profiles. Nowif you are using tools such as Twitter and Facebook to promoteyour business then you’ll want your website visitors to be able to connect with you online. A virtual assistant can add social media icons to your website that link through to your profiles and this is a great way for your web visitors to get to know you and vice versa.
Name web page URLS correctly. You need to ensure that your web pages have clear URL names. This makes it easier for people to share links to your web pages and also helps with SEO. For example, if you’re an accountant offering payroll services then that web page URL may look like this: yourdomain.co.uk / payroll-services /. A virtual assistant can ensure that each web page is named properly and contains keywords that will improve searchengine ranking.
Update copyright. It’s a good idea to have a copyright date on your website but a lot of people forget to keep it updated. If it’s out of date, then your visitors may wonder if you’re still in business. A virtual PA can check this for you and set it up so thatthe date automatically updates each year.
Add and update WordPress plugins. One of the great advantages of using WordPress tocreate your website is the additional functionality that you can add to it with plugins, whether that’s social sharing, backup or caching. A virtual assistant can recommend essential plugins that you need for your website, and update them as necessary.
Add Google Analytics. A virtualassistant can set up Google Analytics on your website so thatyou can track and analyse visits. They can then send you a monthly report so that you can see what’s working on your site and what isn’t. You can instruct the VA to make any changes to the site to improve performance.
So if you want to make sure thatyour website looks professional and attractive to your visitors but you don’t want to pay web designer rates for quick updates, then consider using a virtual assistant to update your website on a regular basis.
Valerie Eaton is the owner of Smart VA Ltd, providers of virtualPA and online marketing support to small businesses and self-employed professionals. They specialise in providing a range of admin services, as well as online marketing support such as setting up and managing email marketing campaigns, blogs, socialmedia profiles and updating websites. Go to our website to find out more about our virtual assistant services. If you want to discover some great tips for smallbusinesses then check out our free guides on the Free Resources page.
Saturday, 25 February 2012
A introduction toSocial media marketing
Introduction to social media marketing
Social media marketing for business involves using websites such as
Twitter, Facebook, and Foursquare, to grow your business online.
Business owners can choose to connect with friends, peers, and
potential customers while increasing their social media interaction.
If you canaccess the Internet, chances are you have already been
exposed to the concept. Social Media Marketing, or SMM, as it is
sometimes called, is the latest attempt by Internet businesses and
marketers to reach targetedaudiences.
Social media marketing is a great way to connect with your customers
whether it is online or offline. Many choose to hold contests to
attract their target customers while others use it to find joint
venture partners to combine marketing efforts. SMM programscan focus
their attention on different promotional aspects of business. This is
accomplished through one or more techniques, such as direct
advertising, public relations, personal promotions, and other
advertising techniques that all have basically one thing incommon.
Using social media marketing to promote services and products on
social media websites, in hopes of connecting with their target
customers.
Another aspect of SMM is social media advertising which allows a
business owner to explore their marketing efforts via social
mediawebsites using tools such asFacebook Ads. It can be used locally
and globally to reach target customers. For example, a business owner
can use Facebook fan pages locally and could receive high return on
their investment when they showtheirads toward their target audience.
When businesses start creating fan pages and adding content on social
media sites, targeted customers tend to interact favorably with
websites that have become familiar to them. Your business can be
easily recognized by your targeted customer when your branding message
reaches them and drawsthem in. Using your Facebook fan page is away
to reach your target customer and it can help you brand your business
online. Using blog posts and messages onTwitter to post information
aboutyour business' products or services is a great way to reach your
target customer too.
All of these techniques are examples of the technological version of
word of mouth, and is proving to be very effective. Using social media
websites can help instill a sense of loyalty with your target
customers. Another area that SMM has reached is cellphones with mobile
marketing. As popular websites continue to expand, targeted customers
are visiting websites using their cell phones and other mobile
devices. This opens up a whole new market of Internet users worldwide.
How social media is working
When a user of a social media website discovers your story andlikes
it, they have the option to shareit with their friends. This can
cause the story to 'go viral' and be shared with even more people.
This can deliver hundreds of thousands of visitors, launch a website
or new product and bringsignificant [inbound links]. Those inbound
links will directly bring your site visits and indirectly helpyour SEO
.
When using social media marketingthe quality of your content is
crucial, the better it is the more likely it will be passed around.
We’ll be talking about how to create such ‘sticky’ content in a future
article
Smart SEOs love social media.
Your social media marketing can support your search engine
optimization (SEO) by including target keywords in headlines. Then
when your story goes viral and other sites use your headlineto link
back to your site
Keyword research can also be a great way to find ideas for stories
that people want to read.One of the points of keyword research isthat
it shows you what people are searching for. Many is the social media
marketerwho goes to Wordtracker’s Keyword Question Tool to look
forinspiration.
Smart social media marketers love keyword research.
Social media is Bigger than TV, radio, newspapers, magazines andbooks
18-34 year olds now spend 4.3 times more time on social media than
with TV, radio, newspapers, magazines and books combined. This is
happening because social media allows users to talk to each other
(which they prefer tobeing talkedto) and choose for themselves what
they see and read. Social media isa many-to-many conversation and not
a one-to-many communication.
This conversational aspect of social media is crucial to understanding
social media marketing because you can’t fakea conversation andyou
can’t automate it.
We’ll now have a quick look at four gorillas of the social media
jungle – Facebook , Twitter , linkidin, orkut and digg
Facebook is the biggest social sitewith over 250 million users.
Facebook is the biggest social sitewith over 250 million users. It
took Google ten years to reach 50 million users – something Facebook
achieved in just 19 months.
Facebook is the world’s online scrapbook and meeting place in one.
Friends, customers, stars, fans, and anyone who crashes the party use
Facebook to stay in touch, swap photos, pay homage and talk to each
other.
Facebook is viral by default. For example, if I post and comment ona
photo, my ‘friends’ will all see itontheir Facebook pages. Then if
any of them comment on my photo, then their comment, my photo and my
comment will all be seen by their friends. With one post, I can start
a conversation with my friends and all my friends’ friends. That’s
powerful.
If you have a large network on Facebook and talk about something
interesting enough or present a Facebook application (like a game or a
quiz) that userslike, then it can spread across the internet.
Twitter might be the ultimate networking site
Twitter is a microblogging site on which each post is no more than 140
characters long. Friends, colleagues, admirers and the interested all
‘follow’ each other and can read each others’ posts.
The result is a collection of thousands of different conversations and
mini monologues. This can seem like a mad mess but that chaos islike
the hum of chatter at a lively party - narrow your focus and you find
that people are amusing each other, helping each other, sharingideas,
making connectionsand doing business
Social media marketing for business involves using websites such as
Twitter, Facebook, and Foursquare, to grow your business online.
Business owners can choose to connect with friends, peers, and
potential customers while increasing their social media interaction.
If you canaccess the Internet, chances are you have already been
exposed to the concept. Social Media Marketing, or SMM, as it is
sometimes called, is the latest attempt by Internet businesses and
marketers to reach targetedaudiences.
Social media marketing is a great way to connect with your customers
whether it is online or offline. Many choose to hold contests to
attract their target customers while others use it to find joint
venture partners to combine marketing efforts. SMM programscan focus
their attention on different promotional aspects of business. This is
accomplished through one or more techniques, such as direct
advertising, public relations, personal promotions, and other
advertising techniques that all have basically one thing incommon.
Using social media marketing to promote services and products on
social media websites, in hopes of connecting with their target
customers.
Another aspect of SMM is social media advertising which allows a
business owner to explore their marketing efforts via social
mediawebsites using tools such asFacebook Ads. It can be used locally
and globally to reach target customers. For example, a business owner
can use Facebook fan pages locally and could receive high return on
their investment when they showtheirads toward their target audience.
When businesses start creating fan pages and adding content on social
media sites, targeted customers tend to interact favorably with
websites that have become familiar to them. Your business can be
easily recognized by your targeted customer when your branding message
reaches them and drawsthem in. Using your Facebook fan page is away
to reach your target customer and it can help you brand your business
online. Using blog posts and messages onTwitter to post information
aboutyour business' products or services is a great way to reach your
target customer too.
All of these techniques are examples of the technological version of
word of mouth, and is proving to be very effective. Using social media
websites can help instill a sense of loyalty with your target
customers. Another area that SMM has reached is cellphones with mobile
marketing. As popular websites continue to expand, targeted customers
are visiting websites using their cell phones and other mobile
devices. This opens up a whole new market of Internet users worldwide.
How social media is working
When a user of a social media website discovers your story andlikes
it, they have the option to shareit with their friends. This can
cause the story to 'go viral' and be shared with even more people.
This can deliver hundreds of thousands of visitors, launch a website
or new product and bringsignificant [inbound links]. Those inbound
links will directly bring your site visits and indirectly helpyour SEO
.
When using social media marketingthe quality of your content is
crucial, the better it is the more likely it will be passed around.
We’ll be talking about how to create such ‘sticky’ content in a future
article
Smart SEOs love social media.
Your social media marketing can support your search engine
optimization (SEO) by including target keywords in headlines. Then
when your story goes viral and other sites use your headlineto link
back to your site
Keyword research can also be a great way to find ideas for stories
that people want to read.One of the points of keyword research isthat
it shows you what people are searching for. Many is the social media
marketerwho goes to Wordtracker’s Keyword Question Tool to look
forinspiration.
Smart social media marketers love keyword research.
Social media is Bigger than TV, radio, newspapers, magazines andbooks
18-34 year olds now spend 4.3 times more time on social media than
with TV, radio, newspapers, magazines and books combined. This is
happening because social media allows users to talk to each other
(which they prefer tobeing talkedto) and choose for themselves what
they see and read. Social media isa many-to-many conversation and not
a one-to-many communication.
This conversational aspect of social media is crucial to understanding
social media marketing because you can’t fakea conversation andyou
can’t automate it.
We’ll now have a quick look at four gorillas of the social media
jungle – Facebook , Twitter , linkidin, orkut and digg
Facebook is the biggest social sitewith over 250 million users.
Facebook is the biggest social sitewith over 250 million users. It
took Google ten years to reach 50 million users – something Facebook
achieved in just 19 months.
Facebook is the world’s online scrapbook and meeting place in one.
Friends, customers, stars, fans, and anyone who crashes the party use
Facebook to stay in touch, swap photos, pay homage and talk to each
other.
Facebook is viral by default. For example, if I post and comment ona
photo, my ‘friends’ will all see itontheir Facebook pages. Then if
any of them comment on my photo, then their comment, my photo and my
comment will all be seen by their friends. With one post, I can start
a conversation with my friends and all my friends’ friends. That’s
powerful.
If you have a large network on Facebook and talk about something
interesting enough or present a Facebook application (like a game or a
quiz) that userslike, then it can spread across the internet.
Twitter might be the ultimate networking site
Twitter is a microblogging site on which each post is no more than 140
characters long. Friends, colleagues, admirers and the interested all
‘follow’ each other and can read each others’ posts.
The result is a collection of thousands of different conversations and
mini monologues. This can seem like a mad mess but that chaos islike
the hum of chatter at a lively party - narrow your focus and you find
that people are amusing each other, helping each other, sharingideas,
making connectionsand doing business
Use & aduvantage of SEO
The Business Benefits of SEO
There’s no secret, it’s obvious and it has been for so many years.
Online marketing and Search Engine Optimisation is big businessand it
can only get bigger and bigger. So if your company’s website is
lagging downthe rankings or nowhere to be seen in Google, isn’t it
about time you got your slice of the pie?
The business benefits of running asuccessful SEO campaign are therefor
all to see. Just ask yourself how much you spend online, where you,
your family and friends find and research services, companies and
products.Your searching habits are more than likely the same as
everyone else’s.
If you’re not high up the rankingsfor keywords associated with your
business then it’ll be one of your competitors that win the business.
Unfortunately simply having a website hasn’t and won’t be enough to
guarantee online success. There are millions of websites that look
great but don’t bring any return.They just sit pretty and in some
cases clutter up the Internet.
SEO is a long-term strategy that your business needs to invest in. It
can be a cost effective and measurable strategy, and the good news is
that it works for small to mediumsized companies just as well for the
big boys.
One strand of SEO in particular is concerned with best practice
webdevelopment. It shouldn’t be an afterthought, you should make sure
that you get the site’s structurecorrect at the planningstage
otherwise some drastic measures such as a complete redesign might be
required.
So what are the business benefits?
*. You can attract highly targetedtraffic to particular pages on your
site. Every service or product page that you offer can be the page
that the searcher arrives at, making your site as wide a net as
possible to catch potential customers with.
*. Every keyword related to yourbusiness gives you an opportunityto
bring traffic to your site.
*. More visibility and a higher profile, coupled with an attractive
functional website should bring you more inquiries, more sales and
more business.
*. Promote and reinforce your brand, the higher up the rankingsthe
more perceived value and credibility your site and company will have.
*. Receive an excellent cost effective long term Return on Investment
from 24/7 online promotion.
*. In many markets and many regions smaller companies can still
compete online with bigger companies and out punch their weight.
*. Allow customers to easily find you. I had one client recently who’s
own name didn’t even bring up their site when you searched on Google.
*. Target the local market or international market. Sell anywhere and
everywhere around the world.
*. Track, monitor and improve your website. Your website analytics is
a goldmine of information and cantell you so much about your business
and your products.
*. There’s no doubt that more andmore people rely on search engines as
opposed to offline directories such as the Yellow Pages. In some
sectors this is dramatic.
To make an online success of yourbusiness search engine optimisation
is one of the most successful online marketing strategies that you can
use, it’s not the only one by any means and it shouldn’t be used in
isolation. Pay Per Click advertisingcan compliment it verynicely.
SEO is an investment that many businesses should seriously consider.
Offer a good service, product or advice, get it in front of your
targeted market and you’ll reap the benefits. A well designed,
structured website, with some age and with only a few links from other
sites around your niche is sometimes enough to help your site rank
well. It can be a very lucrative business, doneright of course.
The primary goal of SEO for businesses is to drive targeted traffic to
a client’s website to build their business. Many businesses develop
extensive peer networks which they use toor test new business products
orservices and can identify the needs of their target market.
With the advent of social web, many new avenues have opened for small
and medium sized businesses to enter in direct competition with some
of the largest corporations in theworld.With expert advice and
creativity,SEO can make a positivecontribution to achieve business
succes
There’s no secret, it’s obvious and it has been for so many years.
Online marketing and Search Engine Optimisation is big businessand it
can only get bigger and bigger. So if your company’s website is
lagging downthe rankings or nowhere to be seen in Google, isn’t it
about time you got your slice of the pie?
The business benefits of running asuccessful SEO campaign are therefor
all to see. Just ask yourself how much you spend online, where you,
your family and friends find and research services, companies and
products.Your searching habits are more than likely the same as
everyone else’s.
If you’re not high up the rankingsfor keywords associated with your
business then it’ll be one of your competitors that win the business.
Unfortunately simply having a website hasn’t and won’t be enough to
guarantee online success. There are millions of websites that look
great but don’t bring any return.They just sit pretty and in some
cases clutter up the Internet.
SEO is a long-term strategy that your business needs to invest in. It
can be a cost effective and measurable strategy, and the good news is
that it works for small to mediumsized companies just as well for the
big boys.
One strand of SEO in particular is concerned with best practice
webdevelopment. It shouldn’t be an afterthought, you should make sure
that you get the site’s structurecorrect at the planningstage
otherwise some drastic measures such as a complete redesign might be
required.
So what are the business benefits?
*. You can attract highly targetedtraffic to particular pages on your
site. Every service or product page that you offer can be the page
that the searcher arrives at, making your site as wide a net as
possible to catch potential customers with.
*. Every keyword related to yourbusiness gives you an opportunityto
bring traffic to your site.
*. More visibility and a higher profile, coupled with an attractive
functional website should bring you more inquiries, more sales and
more business.
*. Promote and reinforce your brand, the higher up the rankingsthe
more perceived value and credibility your site and company will have.
*. Receive an excellent cost effective long term Return on Investment
from 24/7 online promotion.
*. In many markets and many regions smaller companies can still
compete online with bigger companies and out punch their weight.
*. Allow customers to easily find you. I had one client recently who’s
own name didn’t even bring up their site when you searched on Google.
*. Target the local market or international market. Sell anywhere and
everywhere around the world.
*. Track, monitor and improve your website. Your website analytics is
a goldmine of information and cantell you so much about your business
and your products.
*. There’s no doubt that more andmore people rely on search engines as
opposed to offline directories such as the Yellow Pages. In some
sectors this is dramatic.
To make an online success of yourbusiness search engine optimisation
is one of the most successful online marketing strategies that you can
use, it’s not the only one by any means and it shouldn’t be used in
isolation. Pay Per Click advertisingcan compliment it verynicely.
SEO is an investment that many businesses should seriously consider.
Offer a good service, product or advice, get it in front of your
targeted market and you’ll reap the benefits. A well designed,
structured website, with some age and with only a few links from other
sites around your niche is sometimes enough to help your site rank
well. It can be a very lucrative business, doneright of course.
The primary goal of SEO for businesses is to drive targeted traffic to
a client’s website to build their business. Many businesses develop
extensive peer networks which they use toor test new business products
orservices and can identify the needs of their target market.
With the advent of social web, many new avenues have opened for small
and medium sized businesses to enter in direct competition with some
of the largest corporations in theworld.With expert advice and
creativity,SEO can make a positivecontribution to achieve business
succes
How to choose a webdesign language for your project
Selecting the Best Web Design Language for Your Project
If you'd like to create and publishyour own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.
Although there are several web design languages to choose from,make sure you take some time toresearch your options toensure you're making the best choice foryour project.
Hypertext Markup Language (HTML)
The easiest and most popular web design language is HypertextMarkup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.
You can learn more about HTML here:
http:// www.w3schools.co m/html/
Although HTML will enable you tocreate simple web sites, if you want something more dynamic, you'll need to look into using other languages:
PHP: Hypertext Preprocessor (PHP)
PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.
PHP can do anything that CGI (Common Gateway Interface) cando, such as process form dataand auto generate dynamic content. However, PHP can do much more. It can be used on all major operating systems and supports most web servers.
PHP's main focus is development for the web, so it has a quick development time and can solve scenarios much quicker than some of the other web design languages.
You can learn more about PHP: Hypertext Preprocessor here:
http:// www.php.net/
ColdFusion
ColdFusion, developed by Macromedia, is used to build and serve web pages. It consists of ColdFusion Studio, which is used to create web pages, and ColdFusion Server, which is used to display the web pages.
One of the best features of ColdFusion is the ability to createweb pages 'on the fly' from content stored within a database.
For example, a variety of contentcan be placed within a database as 'pieces of content.' When a user types in the web address toretrieve the web page, ColdFusion dynamically develops the pages, from the 'pieces of content,' as they are served.
Although it is very reliable, ColdFusion may be better suited for larger companies rather thanindividuals, as it is fairly expensive.
You can learn more about ColdFusion here:
http:// macromedia.com/ support/ coldfusion/ tutorial_index.h tml
Java Server Pages (JSP)
Java Server Pages, also known as JSP, is a web design languagedevelop ed by Sun Microsystems. It is used to control web page content via servlets, which are little programs that run on a web server. These servlets modify theweb page on the server prior to it being displayedwithin a web browser.
The JSP technology enables you to combine regular, static HTML with dynamically generated HTML.
You can learn more about Java Server Pages here:
http:// java.sun.com/ products/jsp/ docs.html
Active Server Pages (ASP)
Active Server Pages, also knownas ASP, is Microsoft's solution to dynamic, interactive web pages.
Active Server Pages are web pages that contain scripts in addition to the standard HTML tags. These scripts are processedprior to a web page being displayed within a web browser.
Unlike standard HTML pages thathave an .html or .htm extension, Active Server Pages have an.asp extension.
An advantage of ASP is that it islanguage-inde pendent and therefore is easy to use across all platforms and applications. It isvery flexible and powerful, yetsome people don't like it merely because it is a Microsoft product.
You can learn more about ActiveServer Pages here:
http:// msdn.microsoft.c om/library/ en-us/dnasp/ html/ asptutorial.asp
Conclusion
With so many different web design languages to choose from,which is the best languagefor your project? That will depend onyour web site needs and how much time and/or money you're willing to invest.
If you want a simple web site with text and images, HTML is definitely the way to go. Not onlyis it easy to learn, but there are also many HTML editors available online that will write the code foryou.
Although HTML is usually the rightchoice for most, if you'd like yourweb site to be dynamic,you will need to research some of the other languages until youfind thebest solution for your project.
Take your time and do your homework before you begin. If you don't feel confident in your ability to create your own web site, hire a professional. It will save you a lot of time and trouble in the long run
If you'd like to create and publishyour own web site on the Internet, your first step should be to decide what type of web site you would like to create and what web design language you would like to use.
Although there are several web design languages to choose from,make sure you take some time toresearch your options toensure you're making the best choice foryour project.
Hypertext Markup Language (HTML)
The easiest and most popular web design language is HypertextMarkup Language, better known as HTML. This language is so simple you can type the syntax into a text editor, such as Notepad, save it with an .html extension and instantly have a web page.
You can learn more about HTML here:
http:// www.w3schools.co m/html/
Although HTML will enable you tocreate simple web sites, if you want something more dynamic, you'll need to look into using other languages:
PHP: Hypertext Preprocessor (PHP)
PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding.
PHP can do anything that CGI (Common Gateway Interface) cando, such as process form dataand auto generate dynamic content. However, PHP can do much more. It can be used on all major operating systems and supports most web servers.
PHP's main focus is development for the web, so it has a quick development time and can solve scenarios much quicker than some of the other web design languages.
You can learn more about PHP: Hypertext Preprocessor here:
http:// www.php.net/
ColdFusion
ColdFusion, developed by Macromedia, is used to build and serve web pages. It consists of ColdFusion Studio, which is used to create web pages, and ColdFusion Server, which is used to display the web pages.
One of the best features of ColdFusion is the ability to createweb pages 'on the fly' from content stored within a database.
For example, a variety of contentcan be placed within a database as 'pieces of content.' When a user types in the web address toretrieve the web page, ColdFusion dynamically develops the pages, from the 'pieces of content,' as they are served.
Although it is very reliable, ColdFusion may be better suited for larger companies rather thanindividuals, as it is fairly expensive.
You can learn more about ColdFusion here:
http:// macromedia.com/ support/ coldfusion/ tutorial_index.h tml
Java Server Pages (JSP)
Java Server Pages, also known as JSP, is a web design languagedevelop ed by Sun Microsystems. It is used to control web page content via servlets, which are little programs that run on a web server. These servlets modify theweb page on the server prior to it being displayedwithin a web browser.
The JSP technology enables you to combine regular, static HTML with dynamically generated HTML.
You can learn more about Java Server Pages here:
http:// java.sun.com/ products/jsp/ docs.html
Active Server Pages (ASP)
Active Server Pages, also knownas ASP, is Microsoft's solution to dynamic, interactive web pages.
Active Server Pages are web pages that contain scripts in addition to the standard HTML tags. These scripts are processedprior to a web page being displayed within a web browser.
Unlike standard HTML pages thathave an .html or .htm extension, Active Server Pages have an.asp extension.
An advantage of ASP is that it islanguage-inde pendent and therefore is easy to use across all platforms and applications. It isvery flexible and powerful, yetsome people don't like it merely because it is a Microsoft product.
You can learn more about ActiveServer Pages here:
http:// msdn.microsoft.c om/library/ en-us/dnasp/ html/ asptutorial.asp
Conclusion
With so many different web design languages to choose from,which is the best languagefor your project? That will depend onyour web site needs and how much time and/or money you're willing to invest.
If you want a simple web site with text and images, HTML is definitely the way to go. Not onlyis it easy to learn, but there are also many HTML editors available online that will write the code foryou.
Although HTML is usually the rightchoice for most, if you'd like yourweb site to be dynamic,you will need to research some of the other languages until youfind thebest solution for your project.
Take your time and do your homework before you begin. If you don't feel confident in your ability to create your own web site, hire a professional. It will save you a lot of time and trouble in the long run
Top 10 Reasons Why Your Business Needs a Website
1. Your Business is Open to the World 24/7, 365 Days a Year
Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are manydifferent time zones that may affect your business, which is whybeing on the web makes it time convenient for everyone.
2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almostlimitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.
5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all theother costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way tosupplement your offline business. Providing secure online ordering isvery affordable for even the smallest businesses.
7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.
8. Gather Information and Generate Valuable Leads
You can gather information aboutyour customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they wantit. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.
10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company,your website is a great recruitingtool for building your business
Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are manydifferent time zones that may affect your business, which is whybeing on the web makes it time convenient for everyone.
2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almostlimitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.
4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.
5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all theother costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way tosupplement your offline business. Providing secure online ordering isvery affordable for even the smallest businesses.
7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.
8. Gather Information and Generate Valuable Leads
You can gather information aboutyour customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.
9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they wantit. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.
10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company,your website is a great recruitingtool for building your business
Advantages of PPC advertising
PPC Ads definition
PPC is an acronym for Pay Per Click. PPC advertisement is a formof advertising where advertisers pay for visitors on cost per click basis.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click paymentmodel.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement
PPC ads can immediately generatevisibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
Definite
Flexible
Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effectivemodel and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much theywant to spend on PPC ads
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like: The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
PPC is an acronym for Pay Per Click. PPC advertisement is a formof advertising where advertisers pay for visitors on cost per click basis.
Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored listing. Note that the payment plan for sponsored listing may or may not be based on cost per click while PPC ads only follow cost per click paymentmodel.
PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.
Features of PPC Advertisement
PPC ads can immediately generatevisibility for your website by getting you placed on SERPs of the desired keywords. Distinctively, PPC advertising is:
Definite
Flexible
Low Risk
Because of these features PPC enjoys certain advantages over the other forms of online advertising. Some of these features are listed and discussed below.
PPC ads appear when you want
Instant Results
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
Easy implementation
PPC advertisement is an effectivemodel and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO. For example even if you are site is in Frames, you can run a PPC campaign for the site and the ads would appear.
Pay per click
You only pay when some one clicks on the ad.
Advertisers have control over who the PPC ads are visible to
Keyword selection
PPC advertisers can decide what keywords they want to bid on.
Language Specification
PPC advertisers can choose the language in which they want the ads to appear. The following options are given to the advertiser: Take options from Google.
Location Specification
PPC advertisers can choose the exact geographic location for the display of their PPC ads.
Advertisers decide how much theywant to spend on PPC ads
PPC advertisers can adjust the maximum bid limit based on the profitability of the campaign. The position of the PPC ad in SERPs is decided accordingly. So if you feel that beyond 15¢ a click your profitability goes down, then you need not bid any more on the same.
Measure the effectiveness of your campaign
Accurate Stats can be obtained and the effectiveness of the campaign can be measured. For example you can get details like: The maximum bid rate, the number of clicks and impressions, average cost per click, cost incurred and the conversion rate for each keyword.
Sunday, 19 February 2012
Web Designing
What does 100% W3C code compliance mean? This means that your website is 100% in-line with the code guidelines set forthby W3C for website design. You page will properly render in browsers and it also allows for search engine spiders to crawl the website with ease. Sloppy and non-compliant code generated from products such asMicrosoft FrontPage, Adobe Dreamweaver and all those WYSIWYG design tools including 1&1, Homestead, Godaddy and others, make it more difficult for cross-browser compatibility and sometimes create issues for a search engine spiders. Manual code compilation is the true solution to 100% code compliance and full customization.
Website Design. Web Design by indianMedia Solutions.What does 100% W3C code compliance mean?This means that your website is 100% in-line with the code guidelines set forth by W3C for website design. You page will properly render in browsers and it also allows for search engine spiders to crawl the website withease. Sloppy and non-compliant code generated from products such as Microsoft FrontPage, Adobe Dreamweaver, etc. make itmore difficult for cross-browser compatibility and sometimes create issues for a search enginespider. Manual code compilation is the true solution to 100% code compliance.
indian Media Solutions offers a fullinnovative, creative, flexible and cost effective custom web site design service tailored to your exact requirements. All website designs are unique in their appearance and you can be sure of a professional touch to your custom website. Designs can be taken from your existing company literature or a custom website design can be created for you. We offer full service fromthe initial free quote right through to the completion of your website project. We firmly believe that each client is unique and so are the design requests. We will create a custom website design solution which is specificallytailored to your exact requirements and goals. Your website can consist of as many or as few pages as you require.
Contact indian Media Solutions today for you professional website design consultation or if you would like more information about our professional website design services
Website Design. Web Design by indianMedia Solutions.What does 100% W3C code compliance mean?This means that your website is 100% in-line with the code guidelines set forth by W3C for website design. You page will properly render in browsers and it also allows for search engine spiders to crawl the website withease. Sloppy and non-compliant code generated from products such as Microsoft FrontPage, Adobe Dreamweaver, etc. make itmore difficult for cross-browser compatibility and sometimes create issues for a search enginespider. Manual code compilation is the true solution to 100% code compliance.
indian Media Solutions offers a fullinnovative, creative, flexible and cost effective custom web site design service tailored to your exact requirements. All website designs are unique in their appearance and you can be sure of a professional touch to your custom website. Designs can be taken from your existing company literature or a custom website design can be created for you. We offer full service fromthe initial free quote right through to the completion of your website project. We firmly believe that each client is unique and so are the design requests. We will create a custom website design solution which is specificallytailored to your exact requirements and goals. Your website can consist of as many or as few pages as you require.
Contact indian Media Solutions today for you professional website design consultation or if you would like more information about our professional website design services
Search Engine Optimization
indian Media Solutions is proud tooffer Search Engine Optimization to all of our clients. Natural SEO / Organic SEO is defined as being the optimization of a webpage orwebsite to further enhance the user experience and be better resulting in the search engines without directly paying for advertisement, such as Adwords from Google.
We do Search Engine Optimization for Google search engine, Yahoo! search engine, Bing search engineand AOL search engine. Google search engine optimization is the most demanded service in the Search Engine Optimization industry and has been proven to have the best ROI among competing search engines. The return of being higher than competitors in the organic searchresults can alter the company's potential more than other web marketing services.
Search Engine Optimization. Natural Search Engine Optimization and Organic SEO fromindian Media Solutions.Ethic al Search Engine Optimization / SEO
indian Media Solutions strives to be the best in their industry and while other companies might strive for the same thing, they also make shortcuts and decisionsthat aren't always best for the client. indian Media Solutions doesnot participate in "Black Hat SEO".We do not participate in link spamming, link farms, hiding text, tricking search engines, fooling users, etc. All Search Engine Optimization from indian Media Solutions is 100% ethical and 100% legal. "Black Hat SEO" creates the risk of a website being removed from the search engine and having to start over. Once you become removed it is very difficult to get reinstated.
Guaranteed Search Engine Optimization Results? How?
Search Engine Optimization is a vary competitive market and alsoa very "gray" area of the industry. What this means is that there are companies out there that promise results in the search engine and promise to be in the top 3. We are not able to make these promises because wehave already made a promise to not lie to our clients. Telling a client that we promise a top 3 in the search results is a matter of hoping you keep your promise. There is no way to promise that you will be placed in the top 3 because the search engines determine who is the most relevant for the search. The onlyway to promise a result is by PPC(Pay Per Click), which we do not participate in at this time.
Natural Search Engine Optimization can not be guaranteed and therefore indian Media Solutions makes no promises to guarantee any results. What we do guarantee with our Search Engine Optimization is that we will provide your website or webpagewith all the proprietary knowledge and optimization it needs to be ranked in the searchresults. The only promise we make is that our service will be true and the elements implemented will help your website or webpage with search engine placement.
How Does Organic / Natural Search Engine Optimization Work?
Organic Search Engine Optimization is described as using tactics that enhance the websiteusing what is already there and not having to pay for people to find your website. Pay-per-click isthe largest example of a way to pay for people to find your website. Organic / Natural search engine optimization is using tactics such as: optimizing keyword meta tags, targeted text, enriched cross linking, unique content and other tactics to better optimize your site. Search engine optimization is usually targeted for the three major search engines being Google, Bing and Yahoo!
We do Search Engine Optimization for Google search engine, Yahoo! search engine, Bing search engineand AOL search engine. Google search engine optimization is the most demanded service in the Search Engine Optimization industry and has been proven to have the best ROI among competing search engines. The return of being higher than competitors in the organic searchresults can alter the company's potential more than other web marketing services.
Search Engine Optimization. Natural Search Engine Optimization and Organic SEO fromindian Media Solutions.Ethic al Search Engine Optimization / SEO
indian Media Solutions strives to be the best in their industry and while other companies might strive for the same thing, they also make shortcuts and decisionsthat aren't always best for the client. indian Media Solutions doesnot participate in "Black Hat SEO".We do not participate in link spamming, link farms, hiding text, tricking search engines, fooling users, etc. All Search Engine Optimization from indian Media Solutions is 100% ethical and 100% legal. "Black Hat SEO" creates the risk of a website being removed from the search engine and having to start over. Once you become removed it is very difficult to get reinstated.
Guaranteed Search Engine Optimization Results? How?
Search Engine Optimization is a vary competitive market and alsoa very "gray" area of the industry. What this means is that there are companies out there that promise results in the search engine and promise to be in the top 3. We are not able to make these promises because wehave already made a promise to not lie to our clients. Telling a client that we promise a top 3 in the search results is a matter of hoping you keep your promise. There is no way to promise that you will be placed in the top 3 because the search engines determine who is the most relevant for the search. The onlyway to promise a result is by PPC(Pay Per Click), which we do not participate in at this time.
Natural Search Engine Optimization can not be guaranteed and therefore indian Media Solutions makes no promises to guarantee any results. What we do guarantee with our Search Engine Optimization is that we will provide your website or webpagewith all the proprietary knowledge and optimization it needs to be ranked in the searchresults. The only promise we make is that our service will be true and the elements implemented will help your website or webpage with search engine placement.
How Does Organic / Natural Search Engine Optimization Work?
Organic Search Engine Optimization is described as using tactics that enhance the websiteusing what is already there and not having to pay for people to find your website. Pay-per-click isthe largest example of a way to pay for people to find your website. Organic / Natural search engine optimization is using tactics such as: optimizing keyword meta tags, targeted text, enriched cross linking, unique content and other tactics to better optimize your site. Search engine optimization is usually targeted for the three major search engines being Google, Bing and Yahoo!
Social Media marketing
indian Media Solutions has partnered with Social Media Partners to offer our clients social media marketing including Facebook, Twitter, LinkedIn, YouTube and Wordpress Blog marketing. With this new partnership indian Media Solutionsis able to offer a complete turn-key website development package to include everything you or your business needs to becompetitve in todays market.
Social Media Marketing - Partnership with Social Media Partners.
Social Media Marketing is one of the best ways for a small business to market globally while only spending a fraction of the amount it costs to do the same with traditional marketing styles.
Social Media Marketing can be overwhelming, frustrating, and exceptionally confusing. For some clarification, here are some of the most common questions asked about social media marketing:
Which sites are essential for social media marketing?
Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. Let Social MediaPartners setup and manage these social media pages so that you can focus on serving your clients.
How can I save time when marketing on social media?
The best way to allow you to save time with updating all fo your social media markets is to allow a trusted company manage it for you. In todays age there isn't enough time for small businesses to do everything in house and still serve there clients/ customers in the capacity required. Allow Social Media Partners to be that trusted company to keep you in the lead for all of your social media marketing campaigns.
How often do I need to be on social media to make my marketing succeed?
The best ROI for your social mediamarketing is to be having a consistant yet constant update that your customers can read and expect/look forward to reading. This type of demand puts a lot of stress on your time that is needed to keep your business flowing smoothly. Social Media Partners is the perfect company to entrust that to.
Is social media marketing useful for every business?
Social media marketing is useful for every business that has customers who are using the internet. If your business serves a region that doesn't have internet access, or if all of your buyers are elderly then maybe social media marketing isn't for you. You have to do some research and determine what your target demographic is and go from there with deciding how to pursue social media marketing.
My business isn't online, can I still use social media marketing for mybusiness?
Social media is just a communications channel, so in thesame way that you aren't closingpeople via a radio ad or postcardmailing, you can use social media even if you have nothing to sell online. Focus your efforts on leading people toward the sale - whether that's a phone consultation with you or a visit to your store. With indianMedia Solutions turn-key website development we can create a perfect website for you even if you don't have anything to sell online. The internet is the most used form of communication so why not claim your landscape in the virtual world in all forms possible.
How can a local business use social media marketing?
Use social media to increase the know and trust factor with your business. Build relationships, makefriends with customers and clientss, and let people know your business is all about. Send out content that lets potential customers and clients get to know your philosophy and offerings without having to take up your time with one-on-one conversations.
Does social media marketing reallywork?
Social media marketing is a term that encompasses new ways of talking to customers and clients online in multiple markets. Talking to people is always an effective way to market your business.
Facebook Marketing
Unlike traditional marketing, where you can hope that a small percentage of people you are trying to reach will actually pay attention to your marketing campaign, with Facebook, they're already paying attention. Facebook is the worlds largets social media website and thus creates a great landscape for your business. You're not buying billboard space on the highway hoping that you will capture interest as people drive by. Anyone who Likes your page is expressing their interest in learning more about your business. Most of your customersare already on Facebook, so why not market your business where they already are?
Twitter Marketing
For B2B, Twitter is most useful for staying in touch with prospects, previous clients, and referral sources. In most B2B scenarios, you don't need to amass tons of Twitter followers so you can stop stressing about that right now! Instead, use Twitter to stay on the radar of those that refer your work or potential partners.
LinkedIn Marketing
LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broadernetwork of professionals
Social Media Marketing - Partnership with Social Media Partners.
Social Media Marketing is one of the best ways for a small business to market globally while only spending a fraction of the amount it costs to do the same with traditional marketing styles.
Social Media Marketing can be overwhelming, frustrating, and exceptionally confusing. For some clarification, here are some of the most common questions asked about social media marketing:
Which sites are essential for social media marketing?
Facebook, Twitter, LinkedIn and YouTube are the most trafficked social media sites. Let Social MediaPartners setup and manage these social media pages so that you can focus on serving your clients.
How can I save time when marketing on social media?
The best way to allow you to save time with updating all fo your social media markets is to allow a trusted company manage it for you. In todays age there isn't enough time for small businesses to do everything in house and still serve there clients/ customers in the capacity required. Allow Social Media Partners to be that trusted company to keep you in the lead for all of your social media marketing campaigns.
How often do I need to be on social media to make my marketing succeed?
The best ROI for your social mediamarketing is to be having a consistant yet constant update that your customers can read and expect/look forward to reading. This type of demand puts a lot of stress on your time that is needed to keep your business flowing smoothly. Social Media Partners is the perfect company to entrust that to.
Is social media marketing useful for every business?
Social media marketing is useful for every business that has customers who are using the internet. If your business serves a region that doesn't have internet access, or if all of your buyers are elderly then maybe social media marketing isn't for you. You have to do some research and determine what your target demographic is and go from there with deciding how to pursue social media marketing.
My business isn't online, can I still use social media marketing for mybusiness?
Social media is just a communications channel, so in thesame way that you aren't closingpeople via a radio ad or postcardmailing, you can use social media even if you have nothing to sell online. Focus your efforts on leading people toward the sale - whether that's a phone consultation with you or a visit to your store. With indianMedia Solutions turn-key website development we can create a perfect website for you even if you don't have anything to sell online. The internet is the most used form of communication so why not claim your landscape in the virtual world in all forms possible.
How can a local business use social media marketing?
Use social media to increase the know and trust factor with your business. Build relationships, makefriends with customers and clientss, and let people know your business is all about. Send out content that lets potential customers and clients get to know your philosophy and offerings without having to take up your time with one-on-one conversations.
Does social media marketing reallywork?
Social media marketing is a term that encompasses new ways of talking to customers and clients online in multiple markets. Talking to people is always an effective way to market your business.
Facebook Marketing
Unlike traditional marketing, where you can hope that a small percentage of people you are trying to reach will actually pay attention to your marketing campaign, with Facebook, they're already paying attention. Facebook is the worlds largets social media website and thus creates a great landscape for your business. You're not buying billboard space on the highway hoping that you will capture interest as people drive by. Anyone who Likes your page is expressing their interest in learning more about your business. Most of your customersare already on Facebook, so why not market your business where they already are?
Twitter Marketing
For B2B, Twitter is most useful for staying in touch with prospects, previous clients, and referral sources. In most B2B scenarios, you don't need to amass tons of Twitter followers so you can stop stressing about that right now! Instead, use Twitter to stay on the radar of those that refer your work or potential partners.
LinkedIn Marketing
LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broadernetwork of professionals
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